Senior Lifecycle Marketing Manager

About Us:

Trusted and loved by 25 million educators, students, and families worldwide, Seesaw is the only elementary learning experience platform, offering a suite of award-winning tools, resources, and curriculum for teachers to deliver joyful, inclusive instruction.  Through interactive lessons, digital portfolios, and two-way communication features, Seesaw keeps everyone in the learning loop by providing continuous visibility into the student's learning experience to support and celebrate their learning.

 

Our Mission:

Seesaw’s mission is to provide every elementary student with joyful and connected learning experiences that lay the foundation for success in life. 

 

Your Role:

We are looking for a highly-motivated Lifecycle Marketing Manager to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management, execution, and reporting on lifecycle campaigns across targeted channels, with strong emphasis on email, social, in-product, and digital ads. The perfect fit for this role is an ambitious, growth-oriented, customer-focused marketer who is data-driven and possesses strong technical skills to execute on simple and complex marketing campaigns across channels.

 

Responsibilities: 

• Journey Mapping & Personas: Own the Teacher and Buyer personas globally (US, UK, AU & beyond), designing high-conversion lifecycle campaigns across email, ads, and in-product.
• Lifecycle Growth: Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders. 
• Cross-Functional Synergy: Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators to drive retention and expansion.
• Product-Led Adoption: Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention. 
• Data-Driven Optimization: Use customer journey data to pilot A/B tests and personalization tactics that increase conversion. 
• Performance Tracking: Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates.

 

Your Requirements:

• Experience: 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally within a SaaS or EdTech environment
• Omnichannel Messaging Mastery: Strong record of writing clear, actionable marketing copy (for email, social, product etc) that elicits action with teachers and administrators. 
• Data & A/B Testing Proficiency: Experience designing and executing rigorous split tests from subject lines to entire onboarding sequences. You should feel comfortable analyzing data to improve metrics related to retention and expansion.
• Customer Empathy: A deep interest in the K-5 education landscape. You can translate complex product features into "teacher-friendly" benefits
• Cross-Functional Collaboration: The ability to collaborate seamlessly between Product (to build in-app triggers) and CX (to align on renewal and retention funnels and timing)
• Nice to have Education Background: Former classroom experience or a deep personal connection to the teaching profession.

 

Compensation & Benefits:

Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Seesaw. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Seesawers. It is our expectation that the majority of candidates who are offered rol