Global Experience Manager

The Product team builds features end-to-end. From designing our data models to implementing the subtle interaction behaviors that differentiate good software from great software. We work closely with UI designers and are supported by our infrastructure team. We aim to delight users with both large new features and smaller, daily product enhancements—thanks to our continuous deployment architecture. We want to create a superlative user experience, down to the smallest details.

Drive Asana's company-wide localization and international growth programs, balancing scalability with cultural relevance. Partnering closely with Go To Market, Web Launches, SEO, and Optimization teams, you'll apply region-specific strategy that drives growth and acquisition across key markets. As our Global Experience Manager you're not just a localization expert — you're a multi-disciplinary growth driver. You'll manage a roster of language specialist contractors while owning the experience design of locale-specific web experiences, shifting from legacy workflows to an AI-first ecosystem. [Include Team Description here].

This role is based in our Warsaw office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Design and execute a global localization roadmap that prioritizes AI automation, organic growth, and autonomous workflows.

• Manage a team of language specialist contractors and Marketing's translation management, including vendor relationships, workflow governance, and quality standards.

• Champion international PLG and SLG growth by identifying and optimizing self-serve and sales-assisted acquisition and expansion motions.

• Analyze international funnel performance—from traffic to trial to paid conversion—to develop region-specific hypotheses that improve growth loops.

• Train and own Asana AI Teammates to achieve quality excellence and automations in localization and global expansion.

• Design and own locale-specific web experiences, ensuring information architecture and content strategy feel intentionally built for each market.

• Partner cross-functionally with SEO, Web Launches, and Optimization teams to drive global acquisition and brand consistency.

• Establish metrics to measure LLM performance, including accuracy, fluency, cultural nuance, and bias mitigation.

About you

• 5+ years in localization program management, with at least 2 years in a leadership or systems architecture capacity managing contractors or in-house teams.

• 3+ years of experience across growth disciplines (SEO, CRO, PLG/SLG), demonstrating a track record of driving measurable global initiatives.

• Deep hands-on expertise with LLMs, prompt engineering for translation, and API-driven localization workflows.

• Proven experience designing high-quality digital experiences through CMS (e.g., Contentful) and marketing technology stacks (e.g., Marketo, Salesforce).

• Proficiency with UX analytics and CRO tools (e.g., Contentsquare, Hotjar) and data visualization platforms (e.g., Tableau, Looker) to derive actionable insights.

• Strong change management skills with the ability to migrate legacy workflows to automated, mod