Product Manager, Physical Product (12 Month Contract)

S'more about the team

The Product Manager is responsible for the discovery, development, launch, and continuous growth of physical products for HelloFresh. The role sits within a team focused on innovation, optimization, and testing to drive the customer experience and commercial performance of physical products in Canada. This team is responsible for developing and evolving the core product experience to drive long-term customer value, engagement, and retention. This role shapes product strategy across menu quality, experience, and performance, with monetization as an outcome of a stronger, more compelling product.

You will rely on your ability to be highly collaborative and cross-functional, working throughout the business with global teams (e.g. international product) and local teams (culinary, procurement, tech, production, marketing) in order to get the work done. Ultimately, you will be the voice of our home cook community in the organization.

This is a 12 Month Contract.

Lettuce share what this role will be responsible for

• Develop and execute compelling annual roadmaps focused on strengthening the core menu experience, driving customer engagement, and improving retention 
• Manage financials for dual-brand (HelloFresh and Chefs Plate) innovation portfolio through profit & loss (P&L) statements
• Lead initiatives through the full product lifecycle, from discovery and development to launch and continuous improvement, ensuring a high-quality and consistent customer experience
• Track and report performance weekly against customer and business KPIs and in quarterly reviews with Senior Leadership
• Work with local teams to generate action plans that close performance gaps; share ideas with counterparts in international markets
• Work with Tech, Data & Research teams to continuously improve the product strategy through A/B testing, performance insights, customer feedback, and competitor analysis, along with the effects of price changes, promotions and marketing activities
• Identify and implement continuous post-launch incremental improvement of insights, processes, approaches, and products to ensure HelloFresh and Chefs Plate remain leaders and shapers of the Canadian Meal Kit market
• Partner with Marketing on experience-led levers (e.g. menu storytelling, value communication) to support broader product goals
• Conduct research to inform both new innovation and continuous iteration of the core menu, with a focus on long-term engagement and retention
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• 5+ years experience within either a commercial FMCG role (such as brand / category management), an e-commerce environment, or similar 
• Experience in launching products, being responsible for financials such as profit and loss (P&L) statements and tracking performance vs roadmap
• Outstanding project management skills, with the ability to keep multiple priorities moving forward at the same time
• Ability to work cross-functionally to drive through product initiatives in a complex structure with global stakeholders
• Experience with A/B testing, statistical analysis, consumer research and the ability to present data-driven business cases to Senior Leadership
• A customer-centric mindset, including the ability to use data to identify unmet customer needs and pain points to develop creative solutions
• Excited and able to work in a fast-paced, constantly evolving environment with limited direction
• Passionate about food and shaping the meal kit category in Canada and globally!

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs,