Senior Media BI Specialist

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page Careers at Nu - Join our team! 

About the Role

At Nu, paid media is one of our most strategic growth investments. As a Media BI Specialist, you’ll be responsible for measuring, analyzing, and explaining the real impact of those investments.

You’ll join the Media team as an analytics-first role, focused on performance measurement, incrementality, and ROI across the full funnel. Your work will connect paid media data with product usage and financial outcomes, helping define official metrics and guide investment decisions.

It’s a measurement and decision-support role, requiring strong analytical depth, ownership of data and dashboards, and the ability to turn complex analyses into clear recommendations for leadership.

Responsibilities

Full-Funnel Performance Analysis & Paid Media Measurement

• Analyze awareness, consideration, and performance campaigns across paid media channels, connecting media metrics to real funnel and business outcomes.
• Evaluate CAC, CPA, ROI, payback, marginal efficiency, and internal KPIs (e.g., BHT) by channel, campaign, audience, and time period.
• Go beyond CTR and CPM to assess true value creation and long-term impact.
• Build and analyze cross-sell and retention cohorts by channel and acquisition period.

Media × Product × Business Integration

• Connect paid media performance with product activation, usage, and revenue generation.
• Partner with product, growth, and finance teams to align marketing metrics with business outcomes.
• Support investment decisions with clear, data-backed insights focused on value and incrementality.

 Awareness & Consideration Measurement (Business-Oriented)

• Measure the impact of top- and mid-funnel campaigns beyond standard media metr