Software Product Marketing Manager

Confirmed live in the last 24 hours

Axon

Scottsdale, Arizona, United States

Hybrid

Posted April 2, 2026

Job Description

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As a Product Marketing Manager focused on Axon’s software portfolio, with initial emphasis on DEMS, AI, and productivity workflows, you will define how high impact software initiatives are positioned, launched, and adopted in market.

You will focus on the highest-impact initiatives, applying disciplined prioritization and scalable GTM frameworks to ensure clarity and consistency across a large and evolving roadmap. You will own execution for assigned launches and initiatives, while enabling Product - and field-led motions for lower-tier releases.

You will work closely with Product, Sales, Demand Generation, and Communications partners to bring new capabilities to market, support pipeline growth, and drive meaningful adoption across Axon’s software platform, the fastest-growing part of the entire product portfolio.

What You’ll Do

Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns
Enable broader product releases through reusable frameworks and guidance
Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one pagers, and playbooks.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy
Support content development including case studies, web copy, and campaign messaging
Track performance and adoption metrics to refine and optimize GTM efforts

What You Bring

5+ years of experience in product marketing or closely related roles
Experience marketing complex SaaS, platform, or workflow‑driven products
Strong written and verbal communication skills with executive‑level clarity
Proven ability to partner cross‑functionally and drive alignment
Analytical mindset with comfort using data to measure and improve outcomes
Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor

AI Expectations in This Role

You’ll leverage AI to support narrative development, competitor tracking, and persona-based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.

Alignment with Axon’s Values

Aim Far – You define and communicate the future of digital evidence and records
Win Right – You advocate for solutions that serve both agencies and the public
Own It – You own GTM outcomes, clarity, and team performance
Join Forces – You collaborate with empathy, urgency, and clarity
Be Obsessed – You care about the workflows that power safer communities
Expect Candor – You deliver honest feedback and create strategic alignment

90 Days at Axon

First 30 Days

Deep dive into Axon’s software portfolio, with initial focus on DEMS AI, and productivity workflows, including customers, use cases, and existing GTM frameworks
Build relationships with Product, Sales, and Marketing partn

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