CRM Business Analyst

Confirmed live in the last 24 hours

PlayStation

Compensation

$108,600 - $162,800/year

United States, San Mateo, CA

Hybrid

Posted March 13, 2026

Job Description

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

CRM Analyst (Global Partner Development & Relations)

San Mateo, CA (Collab/Hybrid)

The Global Business Strategy & Planning (GBSP) team plays a pivotal role within Sony Interactive Entertainment's (SIE) Global Partner Development & Relations (GPDR) division, driving success by aligning GPDR's business goals with SIE’s broader strategic vision. Our mission goes beyond simply meeting targets - we shape the future by ensuring GPDR achieves its financial, strategic, and people commitments.

With a focus on three key areas - crafting GPDR's strategy and business plans, analyzing performance, and managing operations, the GBSP team is at the heart of the action, steering the organization toward sustained success.  In this role, you will help scale and optimize the GPDR CRM program by bridging business and technical teams, translating stakeholder needs into structured enhancements, and driving scalable solutions that improve how PlayStation manages and engages with global third-party partners.

About the Role

We’re looking for a Business Analyst to help stabilize, structure, and scale the GPDR CRM program, the core system that enables PlayStation to manage global third-party partner relationships.

This role will bridge the gap between business users and technical teams, ensuring the CRM evolves in alignment with GPDR’s goals and workflows. You’ll work closely with stakeholders across Account Management, Portfolio, and Engineering to turn feedback and feature requests into structured enhancements and roadmap inputs that support the broader CRM strategy, driving adoption, data quality, and operational efficiency.

You’ll play an important role in improving how GPDR uses data and technology to manage its global partnerships, helping drive scalable solutions that strengthen how we engage with partners. This unique, cross-functional role provides exposure to teams across the organization, offering a rare opportunity to build a comprehensive understanding of how GPDR operates and delivers value internally and externally.

What You’ll Do

Partner with business stakeholders to gather and translate requirements into actionable user stories and feature recommendations, informing CRM roadmap planning.