Senior Digital Measurement Executive

Senior Digital Measurement Executive

Location: Derry Street, HSK, London, W8 5HY

Position: Full Time/Permanent

 

About Us

Mail Metro Media is the commercial advertising arm of DMG Media, the UK’s leading premium publisher. Across Daily Mail, Metro, The i Paper, and The Mail+, we reach 30+ million adults monthly.

We’re in the middle of a transformation and building differentiated ad products that no one else in UK publishing can offer:

• A premium ad experience
• Exclusive high-impact formats
• Immersive editorial content
• 400k+ subscribers
• Commerce insights

 

About The Role

We are looking for a Senior Digital Measurement Executive to join the new Ad Product team within the Insight & Research division. The role is comprised of two core elements: undertaking digital measurement studies on live campaigns across our network to prove the effectiveness of our digital newsbrands and conducting research on new ad products to evaluate their impact.

 

Main Responsibilities

Key Purpose of the role

• Provide expertise and knowledge of Mail Metro Media’s digital measurement solutions
• Provide digital measurement strategies to support successful sales pitches
• Implement digital measurement solutions for direct and programmatic campaigns
• Implement optimisation solutions to provide better outcomes for advertisers (clicks, sales, attention)
• Create post campaign reports to provide clients with insights into their campaign performance
• Evaluate digital measurement providers and deliver recommendations on which to onboard
• Develop research strategies for new ad product launches, briefing in suppliers across quantitative & qualitative solutions
• Plan and analyse quantitative & qualitative studies to develop sales stories for new ad products

 

The role is accountable for:

• Creating & presenting strategic digital measurement solutions to advertisers and agencies
• Managing the implementation of digital measurement on programmatic & direct digital campaigns
• Providing optimisations on digital campaigns to improve measurement metrics
• Providing post campaign reporting & attention measurement across digital campaigns
• Providing case studies and learnings on campaigns
• Providing research to evaluate the impact of new ad products, ad formats and data products

 

Person Specification

• 3+ years’ experience in digital measurement
• Knowledge of digital advertising
• Knowledge of digital measurement tools and techniques
• Knowledge of attention metrics and attention measurement providers (Lumen, Adelaide, RealEyes, Element Human etc)
• Knowledge of digital measurement providers (Brand Metrics, RAM etc)
• Experience briefing research suppliers

 

Key Skills

• Competent on Microsoft Excel and PowerPoint
• Proven ability to take a brief, find a solution and provide a clear narrative and recommendations
• Comfortable briefing in research suppliers
• Excellent time management across multiple projects
• Excellent analytics skills
• Strong stakeholder & supplier management
• Strong survey writing skills
• Strong understanding of quantitative & qualitative research techniques
• Strong understanding of digital measurement suppliers
• Problem solving
• Proactivity

 

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welc