Manager, Commerce Search

 

Business Overview 

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

 

We are looking for you - dynamic, best-in-class talent - to join the growing Commerce team as a Manager. In this role you will be responsible for managing Sr. Associates & Associates and supporting in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Associate Director/Director in the strategic and tactical development of each retail plan. You’ll work closely with national Planning and Buying teams to allow for holistic Commerce media function.

The Commerce team is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine or shelfblade, a billboard driving shoppers to a Walmart store, digital ads (search, display, OLV/STV, etc) on Amazon or Kroger.com site via managed or self service, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store.

 

Who You Are

A passionate and driven professional, you excel at translating client business objectives at the senior level into Commerce daily tactical execution, to drive sales online and in-store. You’re ready to challenge the status quo to produce world-class campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

 

Responsibilities

 

Retail Media Knowledge

o Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc.

o Seasoned experience with self-service search platforms for both retailer specific (e.g. WMC, Roundel Media Studio, etc.) as well as aggregators (e.g. Criteo, Citrus, Pacvue, Skai, etc.)

o Comfortable and knowledgeable with D2C platforms (e.g. Google, Bing, Shopping, etc.)

o Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc.

· Account Management & Strategy

o Active participant in development, presentation, management and measurement of omnichannel commerce media programs and defines program objectives and strategies consistent with brand marketing objectives

o Ensures strategic consistency across all elements of plan development and implementation

o Participates in and guides Senior Associate during campaign buildout inclusive of keywords/targeting. Coaches Senior Associate campaign creation and search strategy to get best plan for client

o Takes learnings from previous campaigns and apply to next campaign

o Proactively identifies growth opportunities and shares ideas for potential test and learns

o Del