Fan Engagement Lead

About Sony Music Entertainment

 

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences.

In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Role:

As Fan Engagement Team Leader, you’ll play a key role in helping the artist’s audience engage with fans and reach new fans through the development and execution of comprehensive multi channel marketing plans and platforms based on audience insights.

Your role would support the Audience Development team in thinking of creative out of the box marketing tactics, working on Sony Music Latin’s social media properties, as well as artist accounts.

What You’ll Do:

• Oversee fan engagement strategy for the region inclusive of fan acquisition and engagement, privacy and BLA coordination and processes, creator strategy, and partner development

• Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed successfully locally via the hub for global, select developing, regional priority releases and viral tracks worked by the hub

• Lead, coach, and mentor hub team members by providing guidance on strategy execution, testing frameworks, and creative delivery

• Manage central hub budgets with regional finance contacts, allocating and auditing quarterly in partnership with relevant campaign rep owners

• Align and present campaign plans and performance to senior leadership and managers or artists as requested

• Act as the main point of contact for rep owners, global teams, and regional markets

• Stay ahead of social, streaming, and fan culture trends by identifying new platform activations, influencer partnerships, and creative formats

• Assist in content creation for Sony and artist social channels that is engaging to fans and conveys the appropriate audience tone

• Amplify all elements of wider campaigns including marketing and promotion and maximize existing content across social platforms

• Set campaign specific targets and use analytical tools to monitor performance, creating meaningful reports that can inform management, artists, and the wider label

• Assist the Audience Development Team in influencer marketing campaigns and creative ideas

• Aid in working on administrative duties for the Audience Development Team including payment orders for vendor services and processing invoices for payment

Who You Are:

• Bachelor’s degree in business administration, marketing, or a related field

• Experience in content, digital marketing, and audience development

• Social media native with strong fluency across all platforms

• Detail oriented and proactive

• Bilingual English and Spanish preferred

• Five to eight plus years of relevant experience in digital marketing, audience development, CRM, or analytics within the music or entertainment sector

• Two or more years of leadership or supervisory experience

• Proficiency with CRM systems, paid media platforms such as TikTok, Meta, and Google Ads, and analytics tools

• Excellent communication, presentation, and project management skills

• Strong passion for music, fandom culture, and digital trends

• Proficiency in Microsoft Office, Google Suite, and project management software

• Ability to work under pressure, multitask, and prioritize

• Strong problem solving, analytical, and decision making skills