Director, Venmo Lifecycle Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are looking for a Director of Lifecycle Marketing to lead Venmo's lifecycle channel marketing organization and drive measurable growth across the full user lifecycle. This role sits at the intersection of marketing strategy, technical infrastructure, and business performance — requiring someone who can set vision, build team capability, and deliver enterprise-scale lifecycle programs in one of the most recognized consumer fintech brands in the US.

The Director will lead a lifecycle marketing team in close collaboration with Marketing Operations, Engineering, Analytics, Legal, Product Marketing, and Product. A successful candidate is a strategic and operational leader who brings deep lifecycle expertise, a high standard for quality, and the credibility to influence cross-functional decisions at the director and VP level.

Job Description:

Essential Responsibilities:

• Develop and lead performance marketing strategies to achieve business growth and revenue targets
• Oversee the planning and execution of digital campaigns across paid search, social, display, and other performance channels
• Define and monitor key performance metrics, ensuring optimization for ROI and efficiency
• Collaborate with cross-functional teams to align performance marketing efforts with broader business goals
• Manage budgets, allocate resources effectively, and identify opportunities to improve cost efficiency
• Drive innovation by testing new channels, tools, and approaches to enhance campaign performance
• Build relationships with external agencies and vendors to ensure high-quality execution and alignment
• Lead and mentor the performance marketing team to drive high-impact results and professional growth

Minimum Qualifications:

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Strategy & Vision

• Define and evolve Venmo's lifecycle marketing strategy, connecting channel programs to user acquisition, reactivation, and retention goals, and to product adoption, habituation, and engagement across debit, credit, crypto, Pay with Venmo, and other Venmo products

• Set annual and quarterly lifecycle roadmaps, balancing evergreen program optimization with new lifecycle experience development

• Develop and socialize the lifecycle vision to VP and C-suite stakeholders, including representation in planning cycles, MBRs, and performance reviews

• Identify opportunities in personalization, segmentation, and automation to accelerate lifecycle performance and close measurement gaps

People Leadership

• Lead, develop, and retain the lifecycle marketing team

• Define team structure, capacity planning, and hiring strategy to scale the org in line with business complexity

• Build a culture of experimentation, accountability, and quality across the team

• Coach team members on program ownership, stakeholder management, and career development

Channel & Program Ownership

• Own lifecycle performance targets — setting goals, tracking progress, and adapting strategy in response to performance data across acquisition, retention, and product engagement objectives

• Drive scaled lifecycle programs across email, in-app, push, and emerging owned channels, with a focus on behavioral triggering, personalization, and incremental lift

• Govern channel quality standards: frequency caps, suppression logic, segmentation frameworks, and compliance with CAN-SPAM, TCPA, and fintech regulatory requirements

• Own the lifecycle experimentation roadmap — setting hypotheses, measurement standards, and synthesizing learnings into strategy

• Lead lifecycle experience development for new Venmo products and commercial partnerships, driving adoption and engagement through owned channels

Cross-Functional & Infrastructure

• Partner with Marketing Operations and Engineering to define martech requirements, prioritize capability roadmaps, and scale lifecycle automation infrastructure

• Collaborate with Analytics and Data Science to build measurement frameworks, attribution models, and cohort-level insights that inform lifecycle strategy

• Represent lifecycle needs in product and engineering planning cycles — translating marketing goals into technical requirements and driving alignment on prioritization

• Partner with Legal and Compliance on channel governance, data use, and regulatory adherence

What We're Looking For

• 10+ years of marketing experience, including 5+ years in lifecycle, CRM, or retention marketing — with demonstrated experience managing managers and multi-squad teams

• Proven experience leading lifecycle strategy at enterprise scale, with demonstrated impact on engagement, retention, and revenue KPIs

• Deep expertise in behavioral segmentation, triggered messaging, lifecycle automation, and personalization at scale

• Strong fluency in martech platforms (Braze or equivalent), CDPs, and the technical infrastructure that powers lifecycle execution

• Demonstrated ability to influence cross-functional decisions at VP and C-suite level, including product roadmaps, martech investments, and org design

• Experience defining measurement frameworks and working with analytics teams to establish lifecycle attribution and incrementality standards

• Track record of building and scaling high-performing teams through periods of organizational change

• Highly analytical, with the ability to synthesize complex performance data into clear strategic narratives and actionable next steps

• Financial services or fintech experience preferred

• Bachelor's degree or equivalent work experience required

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

New York City, New York | ($176,500- $262,350 Salary)

Additional Location(s) | Pay Range:

Chicago, Illinois | ($160,500 - $238,700 Salary/Hourly)

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.