Sr. Research & Insights Mgr, Attraction, Influence, and Marketing

Amazon's Employer Brand team seeks a Senior Research and Insights Manager to lead our global research and insights program supporting Talent Acquisition. In this role, you will own the implementation and scaling of research tools and products that define talent preferences, behaviors, and employer perception. You will be highly skilled at analyzing robust data sets and developing meaningful business insights that tell a compelling story leaders can use to influence decision making. You will be endlessly curious about Amazon's talent audience and what the data reveals about their job needs and career motivations.

A successful candidate demonstrates proficiency in SQL and Python to extract and analyze large talent datasets, perform statistical analysis, and build predictive models. You have hands-on experience with Qualtrics, Tableau, and/or QuickSight. You've designed longitudinal studies tracking data over time and built analytical frameworks that quantify business impact. Your track record includes translating complex data into executive-ready insights that drive strategic decisions. You bring knowledge of AI/ML applications that will help us scale, automate, and uncover patterns in large-scale data.

Key job responsibilities
• Develop, execute, and steer the global research roadmap with clear objectives, priorities, and deliverables to include both qualitative and quantitative research methods
• Write and socialize research and insights studies with leadership and stakeholder across multiple teams to build trust in the research tool and influence decision-making, diving deep to understand and communicate the ‘so what’ and ‘now what’
• Partner with science, data, and product teams to develop automation, data integration, and self-service tools
• Maintain cross-organizational knowledge-sharing with other research and insights teams across Amazon
• Manage vendor relationships and program ROI

A day in the life
Your typical day includes partnering with research vendors to design and refine survey instruments, analyzing global talent data to uncover patterns in candidate preferences and employer perception, and leading focus groups or senior leadership interviews to deepen our understanding of the quantitative insights. You'll then write research reports and consult with senior stakeholders on research findings.

About the team
Amazon’s Attraction, Influence, and Marketing organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazon's diverse business segments. We operate at the intersection of marketing innovation and talent acquisition, leveraging data-driven insights to build Amazon's employer brand. Our team is focused on delivering scalable solutions that drive hiring efficiency while attracting the best talent. We're passionate about storytelling, innovation, and using technology to transform how we connect with potential talent across Amazon and AWS.

Basic Qualifications

- 5+ years of product or program management, product marketing, business development or technology experience
- Bachelor's degree or equivalent
- Experience owning/driving roadmap strategy and definition
- Experience in delivering end-to-end customer research studies, including study design, fieldwork (qualitative research moderation and survey execution), analysis, recommendations, reporting and presentation of results to senior leadership
- Experience in areas such as market research, statistics, finance or qualitative/quantitative research
- Experience in quantitative and qualitative research
- Knowledge of key customer experience metrics and methodology (e.g., NPS)

Preferred Qualifications

- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fa