Principal Product Manager, Pharma

 

Who We're Looking For
This is a senior, high-visibility role. We're looking for a rare operator: someone who has spent 15+ years at the intersection of digital media, adtech/martech, and healthcare, with at least 10 of those years deep in pharmaceutical and health media.
As Principal PM for Health & Pharma, you'll set the multi-year product strategy for one of The Trade Desk's highest-priority verticals. You'll architect the platform capabilities, partnerships, and compliance posture that make TTD the definitive buy-side platform for healthcare advertisers globally.
This is not a generalist role. Not only do you know the pharma media ecosystem from the inside out: HCP and DTC campaign workflows, health-native DSPs, specialized data partnerships, and the regulatory frameworks that underpin the industry, but you've operated at scale across brand teams, agency holding groups, and health data partners. You are considered a thought leader in the industry and you will leverage your experience and industry knowledge to help to shape The Trade Desk’s multi-year product strategy.
 
What You'll Be Doing
Product Strategy & Vision
• Define and own the multi-year product strategy for TTD's Health & Pharma vertical, spanning HCP targeting, DTC activation, health identity, measurement, and compliance infrastructure.
• Identify and prioritize white-space opportunities across the health advertising ecosystem, including emerging formats and channels (retail health, connected devices, CTV in health contexts).
• Set the strategic direction for how TTD competes and wins against health-native DSPs, positioning the platform as the premium choice for regulated healthcare advertisers.
• Influence enterprise-level product decisions and resource allocation by building the business case for health vertical investments with the exec team.
Platform & Ecosystem Ownership
• Own end-to-end product vision for HCP audience segmentation, health identity resolution, measurement pipelines, and integrations with health data platforms and health-native DSPs.
• Drive the architecture of compliance and privacy frameworks governing pharmaceutical advertising across TTD's platform, in close partnership with Legal, Privacy, and Policy.
• Define technical requirements for back-end systems, APIs, and data pipelines supporting health-specific data ingestion, identity resolution, and measurement -- with privacy-by-design embedded at the foundation.
• Lead product integration strategy on the Product side, working with our Data Partnerships team, for new health data partnerships, acquisition targets, and ecosystem alliances.
Cross-Functional & Organizational Leadership
• Lead and align senior stakeholders across product, engineering, data science, legal, commercial, and executive leadership on the health vertical roadmap and its dependencies.
• Serve as the internal authority on the regulatory landscape governing pharmaceutical advertising such as HIPAA, FDA promotional guidelines, NAI health data standards, and evolving state privacy frameworks, and proactively shape TTD's posture as the landscape shifts.
• Act as a force multiplier across commercial teams: enabling solutions, business development, and partnerships to engage pharma clients with product credibility and depth.
External Influence & Industry Leadership
• Represent TTD at the highest levels with pharma brand leadership, agency holding groups, health data partners, and industry bodies as a recognized product and thought leader.
• Shape how the industry evolves: contribute to working groups, standards bodies, and public policy conversations on health data, privacy, and pharmaceutical advertising.
• Cultivate a continuous external feedback loop with key pharma accounts and partners to stay ahead of market shifts and translate signals into roadmap priorities.
• Build TTD's brand in the pharma and health media community through speaking, publishing, and relationship-building with senior stakeholders across the ecosystem.
 
What You Bring to the Table
• 15+ years of experience in digital media, adtech, or martech, with at least 8 of those years in healthcare media and marketing -- spanning pharmaceutical advertising, HCP and DTC strategy and e