Customer Marketing Manager

The Role

We're seeking a strategic, results-driven Customer Marketing Manager to architect and scale our customer marketing engine at PagerDuty. This is a high-impact role where you'll own the strategy and execution of programs that transform satisfied customers into vocal advocates, driving measurable impact on retention, expansion, and pipeline generation. You'll be the connective tissue between our customers and internal teams—amplifying customer voices, uncovering growth opportunities, and building programs that turn customer success into competitive advantage. Working cross-functionally with Customer Success, Product, Sales, and Marketing, you'll create experiences that deepen engagement and fuel PagerDuty's next phase of growth.

What You’ll Do

• Design and execute a comprehensive customer marketing strategy aligned to business objectives—driving product adoption, net retention, and revenue expansion.
• Build, scale, and optimize customer advocacy programs including advisory boards, reference programs, case studies, testimonials, and community initiatives.
• Establish and manage a robust customer advocacy engine—identifying, nurturing, and activating champions for speaking engagements, peer references, analyst briefings, and content creation
• Source and secure customer speakers, stories, and quotes for all internal and external events, product launches, press releases, and marketing campaigns—ensuring a steady pipeline of compelling customer voices
• Build and maintain a centralized customer intelligence repository tracking stories, references, advocacy activities, engagement history, and business outcomes.
• Collaborate with Product Marketing on launch readiness—ensuring customers are informed, trained, and excited about new capabilities, and securing customer validation for launch materials.
• Work with Demand Gen to leverage customer proof points in campaigns that drive pipeline and accelerate deals.
• Partner with Content and Communications to develop compelling customer stories across formats (video, written, social, events)
• Define KPIs and build dashboards to track program performance and business impact
• Continuously test, learn, and iterate to improve program effectiveness and ROI
• Serve as a trusted advisor and thought leader on customer marketing best practices.

About You

• 6+ years of experience in customer marketing, advocacy, or related roles, preferably in B2B SaaS or technology.
• Proven track record of building and scaling customer marketing and advocacy programs at a high-growth company.
• Exceptional project management and cross-functional leadership skills; able to influence and drive alignment across teams.
• Outstanding written and verbal communication skills, with a knack for storytelling and executive-level presentations.
• Strong analytical skills and experience using data to drive decisions and measure program impact.
• Proficiency with marketing automation, CRM, and advocacy platforms (e.g., Marketo, Salesforce, Influitive, etc.).
• Strategic thinker with a hands-on approach—comfortable rolling up your sleeves to get things done.
• Passionate about customer success and building long-term relationships.

The base salary range for this position is 114,000.00 - 172,700.00 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The