Partner Marketing Lead - EMEA

About the role

As Partner Marketing Lead for EMEA, you will be the on-the-ground force that turns our partner ecosystem into a pipeline engine. You will own the design and execution of co-marketing programmes with our strategic partners — cloud providers, system integrators, resellers, and ISVs — across the region. This is a high-autonomy, high-accountability role built for a self-starter who thrives on fast execution, and measures success in qualified pipeline and the exceptional partner experience.

You will be embedded in partner relationships, working shoulder-to-shoulder with partner sales, alliance teams, and Anthropic's own GTM organisation to create moments that move deals forward and make our partners feel genuinely invested in Anthropic's success.

Responsibilities

Partner Event Strategy & Execution

• Own the EMEA partner campaign calendar end-to-end: joint field events, executive briefings, partner summits, co-branded activations at tier-1 industry conferences, and bespoke partner roundtables

• Design experiences that are intentional and commercially focused — every touchpoint should move a deal or deepen a strategic relationship

• Operate with urgency; identify an opportunity, build the brief, secure resources, and execute — often within weeks, not quarters

Pipeline Generation & Commercial Accountability

• Set clear pipeline targets for every programme in partnership with sales leadership and hold yourself accountable to them

• Track and report on sourced and influenced pipeline, cost-per-opportunity, and partner engagement metrics — bring the data, tell the story, iterate fast

• Work closely with regional field sales and partner sales teams to ensure marketing activity maps directly to open opportunities and whitespace accounts

Partner Experience & Relationship Management

• Be the face of Anthropic marketing to EMEA partners — responsive, reliable, and genuinely invested in their success

• Build and maintain co-marketing programmes that make partners excited to bring Anthropic into their deals and customer conversations

• Gather partner feedback continuously and feed it back into product marketing, messaging, and content to sharpen our joint narrative

Cross-Functional Collaboration

• Partner closely with EMEA Alliance Managers, Field Sales, and the global Partner Marketing team to align on priorities and avoid duplication

• Coordinate with Product Marketing to ensure co-branded materials, solution briefs, and event content are crisp, current, and partner-ready

• Serve as the connective tissue between partner-facing activity and Anthropic's broader EMEA GTM motion

Operational Excellence

• Manage budgets with rigour — maximise partner co-invest, negotiate efficiently with vendors, and report on spend vs. return with transparency

• Build scalable programme frameworks that can be replicated across partner tiers without requiring heavy central support

• Maintain a clear view of the EMEA partner landscape and proactively identify new co-marketing opportunities before they're asked for