Product Marketing Lead, Content Creation

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are seeking a Product Marketing Lead to bring the Agentic Enterprise to life through clear, differentiated, and high-impact content.

This role is designed for a technically credible PMM who genuinely loves storytelling, someone who can understand how AI and enterprise systems work, develop strong points of view, and translate that into content that stands out in a crowded market.

You will create content across formats, including blog, web, SEO, social, and events, developing stories that are not only easy to understand, but compelling, memorable, and grounded in real-world application.

While storytelling will be your primary focus, this role requires the flexibility to operate as a PMM, stepping into priority initiatives (e.g., Dreamforce, major launches) and applying your product knowledge and narrative skills where they are most needed.

You will also be responsible for driving impact, not just output, tracking performance, learning what resonates, and continuously improving the quality and effectiveness of your work.

AI will be an important tool in your workflow. You should be comfortable using it to accelerate idea generation, structure, and drafting, but equally focused on applying your own judgment, insight, and editorial voice to ensure every piece feels thoughtful, differentiated, and human.

Key Responsibilities

Content Creation

• Write and develop original content across formats, including:

  • Blog articles

  • Web and SEO content

  • Social content

  • Event-related content

• Translate complex AI and enterprise concepts into:

  • Clear, engaging narratives

  • Practical, useful insights

  • Stories that resonate with different audiences

• Go beyond surface-level narratives to uncover:

  • How systems are actually built

  • What decisions and tradeoffs were made

  • What worked, what didn’t, and what changed

• Conduct interviews with:

  • Subject matter experts

  • Product leaders

  • Internal practitioners

  • Customers

Product & Competitive Understanding

• Build a deep understanding of:

  • Salesforce products and platform capabilities

  • The broader AI and enterprise software landscape

• Incorporate competitive awareness into your work by:

  • Understanding what others are saying

  • Identifying gaps and opportunities

  • Developing content that is clearly differentiated

Multi-Channel & Multi-Format Content

• Adapt stories across channels and formats, including:

  • Blog

  • Video

  • Social

  • Event content

• Identify new ways to:

  • Capture attention

  • Improve understanding

  • Increase engagement and retention

AI-Enabled Content Creation

• Use AI tools to:

  • Generate and refine story ideas

  • Develop outlines and first drafts

  • Synthesize complex inputs

• Apply strong editorial judgment to:

  • Refine and elevate AI-generated content

  • Ensure clarity, quality, and originality

Qualifications

• 5+ years of experience in product marketing, technical content, or related roles in AI, SaaS, or enterprise software

• Strong writing and storytelling skills, with the ability to:

  • Simplify complex concepts

  • Develop clear, engaging narratives

  • Create content that stands out

• Solid understanding of:

  • AI concepts

  • Enterprise software and platforms

  • Product positioning and differentiation

• Experience or interest in:

  • Using AI tools to support content creation

  • Multi-format storytelling (video, demos, social, etc.)

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.