Content Executive (Entry-Level)

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Key Responsibilities 

The Content Executive is responsible for producing content across a range of clients as directed by more senior team members.

Account Management:

• Working closely with other members of Experience Content and other operational teams such as SEO where relevant, encouraging communication & collaboration.
• Supporting administrative tasks across client accounts to help with organisation.
• Being accountable for fulfilling workload, meeting deadlines and keeping documentation up-to-date.

Team Management:

• Sharing knowledge and feedback with the wider team.
• Engaging with and contributing to team meetings to drive collaboration.

Content Execution:

• Generating and optimising content of various kinds – commercial, informational, engaging, offsite, creative.
• Following content briefs to create content for various B2B and B2C clients, with the ability to manage different styles and TOVs.
• Using approved in-house and third-party tools as directed to help in the content execution process.
• Uploading and amending content in a CMS (Wordpress, AEM and similar.

Content Quality:

• Reviewing and proof-reading content to ensure our output meets quality requirements.
• Ensure content follows brand guidelines, SEO best practices, and accessibility standards.

Sales and Strategy:

• Monitoring content trends and relevant industry news to develop knowledge.
• Researching clients and competitors to help spot opportunities for development.

Additional for language specialists only:

• Conducting keyword research and analysis to identify opportunities for content optimisation

Desired Skills & Experience 

 

• Great writing and attention to detail
• Basic SEO knowledge
• Time management skills 
• Willingness to learn and take on new responsibilities 

E