Global Product Marketing Manager

About Too Good To Go

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. With 40% of all food produced globally being wasted, contributing 10% of worldwide greenhouse gas emissions, our mission is critical. We operate the world's largest B2C marketplace for surplus food, connecting businesses with unsold, surplus food to consumers via our app.

We are a mission-driven certified B Corp and a fast-growing scale-up, having saved more than 400 million meals from going to waste across 21 countries. We are looking for talented people with diverse backgrounds to join our team.

We always look for talented people with diverse backgrounds to join our team. Right now, we’re looking to fill the newly created role of Product Marketing Manager for B2B.

About the Role

This is a strategic leadership role focused on the accelerated shift towards a model of automated account acquisition and self-service account management for our vast network of small independent business partners ("Indies"), with additional impact for our larger, multi-location partners. You will be instrumental in realizing our vision to unlock operational efficiency and growth at scale by owning the strategy for best-in-class digital solutions and self-service features within our partner platform and B2B CRM tools. This work will significantly boost partner onboarding, engagement, and long-term retention across all markets. This role holds the potential to catalyze significant business impact by replacing manual commercial tasks with streamlined, automated partner journeys. 

You will report directly to the VP of Marketing Strategy & Operations, ensuring a cohesive, end-to-end marketplace experience alongside the B2C PMM. You will function as the vital link and strategic partner between B2B Product & Product Management, Partner Marketing, Indie Sales & Success Teams, and other Global Marketing departments.

The ideal candidate is an experienced, strategic, and commercially-minded Product Marketer with a deep understanding of the B2B SaaS or marketplace environment. You must demonstrate the ability to translate complex partner needs into product strategy, and compelling value propositions into measurable commercial growth and Partner LTV (Lifetime Value).

Key Responsibilities

The Product Marketing Manager (B2B) will be responsible for the following core areas:

Positioning, Messaging, and GTM Leadership

• Co-create and co-own the B2B Go-to-Market (GTM) strategy and launch execution for all new partner-facing features, major platform updates, and partner-centric product releases.
• Develop clear, differentiated product positioning and messaging for B2B features, translating technical capabilities into tangible, commercial benefits for our diverse partner segments and key buyer personas.
• Drive cross-functional alignment and coordination on a unified B2B lifecycle strategy (Acquisition > Activation > Growth > Retention/Reactivation) by leveraging Marketing Cloud automations and MyStore features for partners
• Partner closely with Product Managers and Partner Marketing to conduct market research and influence the B2B product roadmap, ensuring features are highly marketable and deliver measurable value to our partners.

Sales & Partner Enablement (Commercial Impact)

• Support the coordinated transition of manual sales and account management activities (e.g., lead warm-up, nurturing, compliance) into scalable, automated cadences via the Sales Engagement tool, B2B CRM.
• Support the training and continuous enablement of commercial teams on new product functionality, value propositions, and how to position TGTG against key competitors.
• Support demand generation efforts by providing data-driven insights and tailored content to drive Partner Acquisition and increase Lead Velocity Rate (LVR).

Market Intelligence and Analytics

• Lead quantitative and qualitative market research to develop a deep, empathetic understanding of partner pain points, buyer journeys, and the competitive landscape in food tech and B2B SaaS.
• Provide actionable insights that influence pricing, bundling, and promotional activities related to B2B features.

Strategic Planning, Governance, and Performance Reporting

• Own the structured design, execution plan, and ongoing measurement for all major B2B product marketing initiatives, ensuring alignment with the o