Senior Director, Franchise Operations, Middle Share Markets

Job Description Summary:

Responsibilities

Provide overall leadership to the Franchise Area. Lead ,coach, or delegate where appropriate in below areas :

1) Develop Annual Business Plan and achieve annual business targets

• Get aligned with local bottler on the strategies, annual business targets and annual DMI budget.
• Secure the compliance and execution of the business plan via effectively using various information.
• Diagnose issues and drive action plans of local bottler to make sure business is running on track.

2) Explore local opportunities

• Identify significant unexploited market opportunities and recommend plans on how to seize them
• Introduce best practices of examples to local bottler to enhance system's ability.
• Find and direct KO resource to support bottler to capture the opportunities for a faster growth

3) Understand the local consumers and customers

• Be totally up-to-date with all relevant local consumers, customers and competitive trend
• Regularly feed up latest market information to the system and interpret all research data to derive implication
• Lead the process of local insight development
• In the Market for achieving operational improvements & best in class market execution, bridging between OU & Bottler Leadership Team to plan and execute programs endorsed by the Franchise GM
• Monitor bottler performance and identify bigger opportunities within the Franchise Areas
• Work in conjunction with other OU functions to align strategy and resources
• Engage and influence Bottler Head Office and Bottler GM for best-in-class local implementation based on superior consumer insights and an understanding of the industry landscape.
• Support the bottlers with winning consumer marketing, trade, channel, cold drink, CSS, RGM and other programs that they can readily use to drive growth and increase value. 
• Work with the bottlers to provide national, regional and local key customers with superior levels of customer service that create value for all parties.

Financial Custodian of the Franchise Area

• Within budget restraint, ensure that the Franchise Area structure and resources are sufficient to achieve the targets
• Ensure that the Franchise Area has an adequate system of financial control and that an appropriate system of internal controls is maintained.   

Develop people and system capability and ensure a productive relationship with the bottlers at all levels

• Build a strong team capable of working with the bottlers effectively to realize business targets.  Develop the capability of team members by effective coaching, on-job-training and working with HR to ensure sustainable succession planning in place for critical roles
• Assist and support the bottlers in building capability within their organizations.
• Ensure that at all levels relationships with the bottlers are constructive and collaborative, and that Company/bottler interaction is focused on the need to win in the market and to create value for the system as a whole.
• Operate as a senior member of the Region Franchises to represent in various business settings as required.

Represent the Company and the system to external constituencies (consumers, customers, government, the media, the community etc) in the Franchise Area.

 

Represent the Region in OU counsels, and providing input to BU deliberations that will benefit the oU as a whole. 

 

Qualifications & Requirements

• Bachelor degree with more than 14 years business experience, among which min. 8 years in a managerial role, preferably in an international Company
• In depth understanding, knowledge and practical experience in consumer marketing
• In depth understanding, knowledge and experience in bottling operations
• Has capability and authority to lead a team to identify, act and execute agreed plans within the Franchise Areas
• With substantial latitude in determine how to accomplish goals.
• Excellent written, oral and interpersonal skills in English.

Skills:

Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics

Location(s):

China

City/Cities:

Shanghai

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

April 25, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.