Staff Product Analyst, Consumer Analytics (f/m/x)

At HelloFresh, the goal is to change the way people eat forever by offering customers high-quality food and recipes for different meal occasions. Over the past 10 years, this mission has spread around the world and beyond the wildest dreams. Now, a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. Weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group includes the core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power the end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat & seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month. The subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalization logic to pricing, forecasting, supply chain optimization, and initiatives that help reduce food waste. While brands operate independently to serve distinct customer needs, they are united by shared platforms, data, and operational excellence built by HelloTech. HelloTech works in autonomous, cross-functional alliances, each having accountability for a specific product or domain end to end. By working with the Warsaw office, the service provider will help shape scalable, data-driven products used across markets, working with a modern tech stack and international teams to continuously improve how people discover, order, and enjoy HelloFresh’s products.

About the Role: What's in the Box

This role requires a Staff Product Analyst with deep expertise in web and app analytics to help drive data-informed product and growth decisions across the organization. The service provider will engage with the analytics and reporting team, working globally across the Berlin and New York City office contexts.

The scope includes solving challenging business problems using digital product usage and customer data, leveraging advanced analytics platforms like Google Analytics 4, Snowplow, and BigQuery to generate actionable insights. The role provides professional-grade dashboarding and reporting for critical product and growth initiatives, reaching the C-suite level. This role does not include people management responsibilities.

At HelloTech, flexibility and cross-functional collaboration are core to the delivery of services. While this role is aligned to a specific Alliance, strong candidates may also be considered for opportunities across different teams or projects.

What you’ll do: The Ingredients

• Partner with Product, Marketing, and Growth teams to define KPI trees, design measurement frameworks, and track product performance across app and web platforms.
• Build sophisticated analytics solutions using Google Analytics 4 (GA4), Snowplow, and BigQuery to extract deep insights from large-scale behavioral datasets.
• Design, implement, and analyze A/B tests and experiments to measure product feature impact and optimize user experiences.
• Analyze user journeys, conversion funnels, retention cohorts, and engagement patterns to identify opportunities for product improvement and growth.
• Collaborate with marketing teams to analyze and provide recommendations based on customer lifecycle data.
• Leverage AI and automation tools to increase efficiency in data analysis, reporting, and insight generation workfl