Creative Services Manager

Job Description:

This is a working leadership role for a seasoned creative professional who takes pride in the craft of execution. You will lead ITW Welding’s in-house creative engine, turning brand strategies and campaign briefs into high-caliber visual work that honors our 100-year legacy.

Reporting to the Sr. Brand Manager in Central Marketing, you will oversee the day-to-day output of our designers and editors, ensuring every asset is built with the same precision and reliability our customers expect from the Miller name.

Expect to spend 60% of your time directing the team and managing workflows, and 40% executing on high-stakes work that demands expert-level polish.

Responsibilities

Creative Operations and Standards

• Develop the processes and workflows that ensure every asset aligns with our brand architecture and voice pillars.
• Translate strategic direction from the Sr. Brand Manager into the "how-to" guides, templates, and style frameworks that keep our creative output steadfast and scalable.
• Provide direct, technical feedback to designers and editors. You are responsible for the structure that allows the team to work efficiently without sacrificing quality.
• Ensure that all work, whether produced internally or by agencies, meets our technical requirements and lives up to our brand promises.

Team Leadership and Talent Development

• Develop high-performance talent through consistent coaching, structured feedback loops, and clear performance expectations that drive professional growth.
• Foster a culture of excellence rooted in accountability, seamless cross-functional collaboration, and a spirit of creative curiosity that pushes the brand forward.
• Drive operational evolution by continuously evaluating creative effectiveness and production efficiency: identifying tangible opportunities to improve speed, quality, and business impact.

Production and Execution

• Serve as the lead technical eye on video and photo shoots, managing composition, lighting, and art direction to capture the authentic reality of the job site.
• Oversee the final polish on content—design, editing, motion graphics, and sound design—ensuring the narrative is clear and the execution is professional.
• Lead by example as a skilled designer/editor who can jump into the timeline or layout to help the team meet tight production schedules.

Collaboration & Resource Management

• Act as the primary technical point of contact for external partners, holding them accountable to our creative frameworks and brand guidelines.
• Work shoulder-to-shoulder with Product Marketing teams to ensure creative work solves real problems for our customers without adding needless complexity.
• Manage production budgets, resource allocation, vendor relationships, file management systems (DAM), and distribution channels.

Qualifications

• 7+ years leading creative teams and building production workflows in an agency or in-house environment.
• You don’t just make things; you build the structures that allow teams to scale quality and consistency.
• Expert-level knowledge of the end-to-end video workflow, from pre-production planning to final delivery.
• A strong portfolio that shows how you use design and layout to make the complex feel simple and approachable.
• You enjoy the balance of guiding a team’s process and personally contributing to the final product.

A Portfolio That Demonstrates

• Art direction of video and photography projects with clear narrative intent.
• Leadership and direction of creative teams and external partners.
• High-caliber design execution across multiple media formats.
• A consistent visual point of view and ability to maintain brand tone across diverse deliverables.

Preferred Experience

• Experience in manufacturing, industrial, or B2B brand environments.
• Familiarity with multi-brand portfolio management.
• Experience building or scaling in-house creative capabilities.

Location and Travel

This role is based at our headquarters in Appleton, Wisconsin with travel required for on-location photo and video production as project needs dictate.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.