POS-32173

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Marketer, Community Programs (HUGs & Bootcamps)

About the Role

HubSpot's Community team is at the center of how we connect customers to each other, to HubSpot expertise, and to the growth they're trying to drive. We run a global network of HubSpot User Groups (HUGs), a growing Bootcamps program that helps customers build real skills, and a set of scaled programs that turn community engagement into measurable business outcomes.

We're looking for a Marketer to help both programs grow in reach, quality, and business impact. This is a hands-on, execution-focused role where you'll have the opportunity to drive scale focused initiatives for thousands of customers. You'll work closely with the Community program managers and cross-functional partners to build the strategy, campaigns, and content that help customers show up, engage, and get real value.

If you're energized by the intersection of marketing and community, and you care about both the numbers and the people behind them, this role is for you.

What You'll Do

• Execute growth strategies across community-led programs and events: Partner with Program Managers to increase attendance, engagement, and retention - including creative approaches to drive participation across live, virtual, and global events. 
• Build scalable playbooks and campaigns: Create repeatable frameworks that enable event hosts to promote events effectively.
• Own event topic development and content strategy for a global community audience: Develop resources and guidance that empower community leaders and instructors to execute high-quality, on-brand experiences with minimal hand-holding. Proactively identify and connect facilitators and speakers who drive meaningful participation.
• Optimize the registration and engagement funnel: Identify and act on opportunities to improve conversion from registration → attendance → repeat participation.
• Analyze performance and deliver actionable insights: Keep program data clean, contribute to regular reporting, and proactively flag trends, translating metrics (registration, attendance, email performance) into clear recommendations.
• Support execution of large-scale programs: Coordinate campaigns, timelines, and readiness across cohorts to ensure successful launches.
• Improve processes and drive operational efficiency: Identify and document opportunities to streamline workflows, reduce manual work, and maintain consistency across communications and community touchpoints.

What We're Looking For

• 3–5 years of experience in marketing or community, with a focus on event marketing, field marketing, or community programs.
• Strong community instincts: you understand community dynamics, can identify engaged members with potential to contribute, and know how to creatively drive attendance and retention in ways that feel authentic.
• Proven ability to execute marketing campaigns end-to-end: from planning through launch, optimization, and reporting.
• Strong marketing fundamentals, including segmentation, lifecycle campaigns, A/B testing, and deliverability best practices. Experience working within event or community platforms (e.g., Hivebrite, Bevy, or similar) and comfort managing marketing operations within them. 
• Comfortable working with data: able to pull reports, interpret performance, and translate insights into clear, actionable recommendations. Experience supporting or growing community-based programs (e.g., user groups, education programs, or customer communities) is a strong plus.
• Ability to simplify and scale: you can take complex programs and turn them into clear, repeatable marketing approaches.
• Strong communication skills, both written (e.g., emails, messaging) and verbal (e.g., presenting plans, collaborating cross-functionally).
• Organized with a process-oriented mindset: able to manage multiple priorities, document workflows, an