Manager, Marketing Analytics

About The Team 

CarMax invests hundreds of millions of dollars each year to reach customers across paid search, display, programmatic, paid social, video, direct mail, broadcast, and emerging channels. This role puts you at the center of how we measure, optimize, and grow that investment—turning data into strategy and strategy into results at the nation’s largest used car retailer. 

CarMax’s Marketing Analytics team is a group of 20+ analysts who serve as the measurement and insights engine for the marketing department. We partner directly with the channel marketing managers who own media strategy and execution—providing the analytical frameworks, test designs, and performance insights that optimize return on ad spend (ROAS) across the portfolio.  

Our team tackles this work while ensuring we are a great representation of CarMax’s 4 core values: 

• Do the Right Thing: We uphold a culture of integrity and promote a respectful, inclusive environment 

• Put People First: We nurture associate development and a healthy work culture while delivering a great customer experience 

• Win Together: We learn from each other and draw on diverse expertise and perspectives 

• Go for Greatness: We continually improve our abilities to reinforce CarMax’s industry leadership 

About The Role 

The Manager, Marketing Analytics is the strategic counterpart to our channel marketing managers, creating a data-driven view of how marketing drives business performance and providing the measurement frameworks, test designs, and insights that optimize hundreds of millions in annual investment. You will develop measurement approaches, design experiments, set ROAS targets, and translate complex analyses into recommendations that shape how CarMax allocates spend and identifies growth opportunities. This role sits at the intersection of data, strategy, and storytelling. It requires someone fluent in marketing measurement and comfortable influencing both channel owners and senior leaders. 

As a Manager in Marketing Analytics, you will partner with channel marketing managers, media agencies, creative teams, and cross-functional stakeholders across the marketing department to drive performance and optimize investment on a team focused on one of these areas: 

• Program Analytics: Lead portfolio level analyses to ensure we have an optimized marketing mix.  Drive consistency in our measurement systems and leads efforts to continuously improve their accuracy, scope and actionability 

• Paid Search Channel Analytics: Lead optimizations, testing, and research to drive impact through one of the largest performance marketing channels. Help sharpen our strategy through data-driven insights, vetting new products and platforms, and understanding macro changes that impact our programs.  

• Video & Digital Channel Analytics: Lead measurement of marketing investments in marketing channels outside of Search and Lead-Gen, spanning upper‑, mid‑, and lower‑funnel media. Drive improvement of marketing efficiency with focus on both media and creatives-based insights 

• Organic Channel Analytics:  Define and operationalize GEO/SEO KPI frameworks and insights that drive content strategy and prioritization across search and generative engines. Lead innovative, hypothesis-driven testing to optimize content structure and ecosystem signals, translating learnings into scalable recommendations. 

What You Will Do – Essential Responsibilities 

Measurement, Insights & Strategy 

• Lead and evolve marketing measurement approaches across channels, programs, and markets to maintain a best-in-class analytics capability 

• Leverage frameworks such as media mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, and experimentation to inform decisions and set ROAS targets 

• Design test frameworks and define success criteria for channel-level experiments; partner with channel managers to structure tests, read out results, and scale learnings 

• Deliver portfolio-level analyses that optimize investment allocation and quantify efficiency across programs managing hundreds of millions in annual budget 

• Identify macro and industry-level demand drivers and assess their impact on business performance 

• Develop executive-ready reporting, dashboards, and insights that translate complex analyses into actionable recommendations 

Partnership, Influence & Team Development 

• Serve as the primary analytics partner to channel marketing managers across paid search, display, programmatic, paid social, and video—directly informing their media, creative, and optimization strategies 

• Collaborate with data engineering and technology partners to ensure analytics infrastructure supports evolving measurement needs 

• Partner with media agencies and external vendors to evaluate third-party research, validate measurement approaches, and ensure alignment with internal analytics standards 

• Present findings and strategic perspectives to senior leaders and executives, building consensus on investment decisions 

• Mentor and develop junior analysts, providing timely feedback and coaching that accelerates their growth 

• Lead knowledge-sharing sessions and champion best practices that elevate the team’s collective analytical craft 

• Help shape team processes, standards, and ways of working that strengthen our analytics culture and reinforce a collaborative, high-performance environment 

Qualifications and Requirements 

Ability to consistently deliver at a high level on the responsibilities listed above. Requirements listed below are representative of the knowledge and skills required: 

• BA/BS in Business, Marketing, Economics, Statistics, Mathematics, Engineering, Computer Science, or related quantitative field 

• 7+ years of experience in marketing analytics, media analytics, or a related analytical role 

• Strong analytical and problem-solving skills with a track record of delivering actionable insights that influence investment decisions 

• Experience with marketing measurement methodologies including attribution modeling, media mix modeling, incrementality testing, and A/B experimentation 

• Experience designing test frameworks, defining success metrics, and reading out experiment results to inform channel strategy 

• Proven ability to lead complex projects and influence cross-functional partners at all levels of the organization 

• Strong working knowledge of SQL, Python or R, Snowflake, Excel, Tableau, and PowerPoint 

• Ability to communicate complex analytical concepts clearly to both technical and non-technical audiences 

Preferred Qualifications 

• Experience with advanced analytics, statistical modeling, or machine learning applied to marketing 

• Graduate degree (MBA, MS) in a quantitative or business discipline 

• Experience in retail, automotive, or other high-consideration consumer industries 

• Familiarity with digital marketing platforms (e.g., Google Ads, DV360, Meta, DSPs), ad tech, and web analytics tools (GA4, Adobe Analytics) 

Work Location and Arrangement 

This role will be based out of the CarMax Technology Innovation Center (Richmond, VA) and associates will work onsite 5 days per week. 

Work Authorization 

Applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship will not be considered for this specific role.