GEO Content Specialist

Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs).

Core Responsibilities & Execution

• Content Optimization:
• Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs
• Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
• Understand how content must be shaped for LLM visibility and apply best practices while adhering to brand and quality standards.
• Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business
• GEO Knowledge & Application:
• Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
• Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
• Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.
• Data & Workflow:
• Utilize a data-driven approach to execute content tasks and identify content performance trends.
• Collaborate with Content and Digital Strategy teams to ensure optimized content is published effectively.
• Manage assigned content tasks effectively, meeting deadlines and quality standards.
• Leverage AI in content analysis, editing and production workstreams to improve efficiency and output

Qualifications

• 4+ years of professional experience in SEO, digital marketing, or content strategy, with a focus on content optimization and/or content development
• Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization)
• Familiarity with current GEO concepts and the role of LLMs in search
• Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.
• Proficiency in data analysis and insights gathering for content output and performance tracking
• Strong communication skills, with the ability to articulate content requirements and results clearly
• Experience using Adobe Experience Manager (AEM) or a similar enterprise-level CMS.
• Background in the Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required.

#LI - Hybrid

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