Head of Field Marketing, Brand

Please note: candidate must currently reside in the UK and be able to work in the UK without sponsorship.

Convene Hospitality Group (CHG) operates a global portfolio of lifestyle brands focused on creating places and experiences that bring people together. The company designs, develops, and operates hospitality-driven destinations to host gatherings of all kinds, ranging from small corporate meetings to immersive brand activations and beyond. We love bringing people together in person, and that passion for great experiences extends to our employees as well. If you're interested in creating inspiring moments of connection, consider joining our team.

 

Head of Field Brand Marketing, UK | London, England 

Convene Hospitality Group, a global leader in premium meeting, event, and hospitality experiences, is seeking a London-based Head of Field Brand Marketing to join our global Marketing team. Reporting directly to the SVP of Brand Marketing, this role will own and lead the UK field marketing strategy, driving brand presence and market impact across the region. The ideal candidate is a commercially driven brand leader who can translate global strategy into powerful local execution, partnering closely with Sales and Operations to fuel demand, strengthen market positioning, and accelerate business growth.

What You’ll Do: 

The Head of Field Brand Marketing is responsible for bringing Convene Hospitality Group brands to life locally, including serving as brand guardian, ensuring brand touchpoints resonate on property and regionalizing global marketing vision for the local market and working in collaboration with leadership to develop, execute, track and optimize a high impact marketing strategy.

This role will serve as an extension of the Global Brand Marketing team, while working closely with local property, and operations teams as well as community stakeholders.. Brand Guardianship, Openings, and Marketing Strategy 

• Serve as brand guardian and champion across the region, including serving as local brand champion to support the evolution of a multi-brand portfolio with a new collection brand launching in 2026. 
• Spearhead the launch of new meeting and event venues in the region, including driving community interest, cultural relevance + B2B interest and supporting opening events. 
• Own and regionalize a brand-by-brand, marketing plan and calendar that incorporates multiple marketing levers, including developing mulit-channel campaigns, content, activations, PR, partnerships, barter relationships and beyond.
• Bring in a point of view on local meetings and events trends across key segments to continue evolving offerings to meet market demand.
• Manage regional marketing budget.
• Serve as a true connector, working cross-functionally with sales, revenue, operations, real estate, sales, people & culture and finance departments

Partnerships, Community & Events

• Determine an effective community event strategy that combines high-ROI gatherings with thoughtful use of time and resources for community + hosted events. 
• Provide marketing-specific support for Convene-attended local trade shows and marketing events as appropriate
• Own start-to-finish brand activations with locally relevant partners.
• Drive partnership agreements and potential barters with regional associations, industry bureaus and local businesses  

Client Experience + Key Touchpoints  

• Own the local client experience at each property, including touchpoints at arrival, meeting spaces, breakout sessions, catering breaks, and beyond.
• Own content for each property across multiple channels. 
• Develop relationships with local influencers and be prepared to write and promote business-specific communications (i.e. new awards, milestones, corporate initiative announcements, openings)
• Support local PR and media opportunities and activations. 
• Work closely with local leadership on a daily basis to educate teams on regional and national marketing initiatives

How You Will Do It: 

• This role is perfect for someone who enjoys wea