Consumer Insights Lead; Mars Petcare

Job Title: Customer Insights Lead
Location: Hyderabad, India

As a key member of the Insights team, you will bring a fresh perspective to understanding consumer behavior and apply these insights to business and marketing challenges. You will play a pivotal role in evaluating new product ideas, testing their relevance, and building differentiated propositions based on consumer, product, and usage insights. This is an exceptional opportunity to learn and contribute to the growth strategy of Mars Petcare India, collaborating with both local and global teams to shape the future product pipeline.

What Are We Looking For?

Essential Requirements:

• MBA in Marketing

• 8–10 years of experience in Market Research, with strong quantitative research expertise and basic exposure to qualitative research

• Proficiency in product testing methods and related analysis

• Experience in both agency (e.g., Kantar, IPSOS, BASES) and client-side roles (FMCG, Automotive, or Telecom sectors)

Nice-to-Haves:

• Experience working on NPDs/prototype iterations in CTI/CMI/Innovation roles on the client side

What Would Be Your Key Responsibilities?

• Champion consumer insights to fuel innovation and drive business growth.

• Generate and institutionalize consumer-based knowledge to inform marketing decisions on targeting, positioning, product development, pricing, and advertising.

• Provide strategic insights and recommendations based on quantitative research.

• Manage all aspects of consumer research, including sample design, research process, data analysis, and application of findings to business challenges.

What Can You Expect from Mars?

• Opportunity to work on high-impact projects that shape the future of Mars Petcare India

• Exposure to global best practices and collaboration with international teams

• A culture that values innovation, learning, and professional growth

• Competitive compensation and benefits tailored to market standards

• A supportive and inclusive work environment that encourages new ideas and perspectives