Senior Coordinator, Sales, Marketing & Brand Experience

The Senior Coordinator, Sales, Marketing & Brand Experience is responsible for driving revenue growth, brand awareness, and guest engagement across all JRTC business channels. This includes hands-on execution and oversight of marketing strategy, retail operations, corporate partnership sales, advertising, communications, and community outreach.  This role serves as both a strategic planner and an active operator, directly managing the day-to-day marketing, retail, and brand experience activities that bring the JRTC brand to life.

The Senior Coordinator develops and executes the annual marketing plan and budget, leads sales initiatives, coordinates retail strategy and operations, and ensures consistent brand representation across all internal and external touchpoints. This position works on-site during events, oversees retail and activation setups, creates and distributes marketing content, and engages directly with guests, partners, and vendors. The Senior Coordinator collaborates closely with all operational departments to deliver a cohesive, high-impact guest experience that reflects the mission and values of the Jackie Robinson Training Complex and MLB.

Responsibilities

Marketing & Communications

• Develop and implement JRTC’s annual marketing and communications plan aligned with organizational goals and MLB brand standards.
• Manage social media channels, website updates, and e-newsletters—writing, posting, and tracking engagement metrics.
• Coordinate with MLB’s central marketing and design teams to ensure cohesive messaging and creative consistency.
• Produce press releases, media kits, and event communication materials.
• Manage public relations opportunities, interviews, and media coverage to enhance JRTC’s visibility and reputation.
• Oversee creation of marketing collateral, event signage, and digital assets.

Sales & Corporate Partnerships

• Identify and secure new business development opportunities, including corporate partnerships, advertising, and group ticket sales.
• Lead corporate partnership outreach, proposals, and contract negotiations.
• Oversee fulfillment and activation of corporate partnerships.
• Collaborate with other internal departments to develop revenue-driving programs, including event ticketing, non-athlet