Sr. Regional Marketing Specialist - LATAM

Confirmed live in the last 24 hours

Okta

Mexico City, Mexico

Remote

Posted January 21, 2026

Job Description

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Opportunity

We’re looking for a dynamic, data-driven B2B marketer with a passion for driving pipeline and winning in the Latin American market. This is your opportunity to own the regional marketing plan for LATAM at a fast-growing global cybersecurity leader.

Reporting to the Senior Director, AMER Regional Marketing, Enterprise and Commercial , you will own regional marketing efforts for LATAM, working hand-in-hand with sales leadership to accelerate our market penetration and revenue growth.

What You'll Own: Key Responsibilities & Impact

As the primary owner of the LATAM regional marketing engine, you will drive measurable success by:

Regional Strategy Ownership: Own the complete regional marketing lifecycle for LATAM, from budget allocation to strategic ideation, flawless execution, and comprehensive measurement, with a focus on priority countries Mexico and Brazil
Pipeline Generation: Drive pipeline growth through a strategically mixed portfolio of multi-tactic marketing programs.
Customer & Message Localization: Leverage customer and market insights to localize Okta’s campaigns and create messaging that resonates locally throughout the region
Program Execution Excellence: Plan and execute integrated, ROI-driven marketing and lead generation programs across a variety of channels, including:

High-impact in-person and virtual events (owned and 3rd party)
Collaborative Partner programs (Channel & ISV)
Targeted email and direct mail campaigns

Sales Partnership: Function as a key strategic partner to the field sales teams and leadership, identifying their needs and developing programs that directly support pipeline goals. This includes collaborating closely with Sales on pre-campaign preparation and post-campaign follow-up with SDRs
Data-Driven Optimization: Track, analyze, and measure the region's marketing funnel and conversion rates to optimize performance
Cross-Functional Leadership: Work collaboratively with cross-functional marketing teams to implement the regional strategy, leveraging global programs while creating new, localized initiatives
Stakeholder Communication: Ensure key internal stakeholders are fully informed through clear and effective communication of marketing programs, campaigns, and events
Best Practice Sharing: Actively share successful regional strategies and programs as best-practices across the broader organization

What You'll Bring: Essential Skills & Qualifications

You would be a great fit for this role if you are a collaborative, self-starter ready to thrive in a fast-paced environment:

Experience: 5+ years of successful B2B marketing experience, with a preference for regional or field marketing expertise
Data & Analytics: Strong analytical abilities and a passion for working with data, analyzing outcomes, and employing a test-and-learn, data-driven approach.
Integrated Marketing Mastery: Proven knowledge and hands-on experience executing successful field and integrated marketing programs that align directly with corporate goals
Communication & Presence: Exceptional communication skills, both written and verbal, a