Senior Analyst Global Retail Media (all genders)

The role

Senior Analyst Global Retail Media & B2B: Strategic lead for sales analytics and commercial performance. Driving data-driven decision making and revenue scaling across all HelloFresh markets.

As the Senior Analyst Global Retail Media & B2B, you will be a cornerstone of the Global Retail Media team based at our Amsterdam office. Reporting to the Senior Director of Global Retail Media, you hold a critical mandate to our data infrastructure. You will move the department from reactive reporting to proactive, insight-led commercial strategy.

Your focus is to create a single source of truth for Retail Media and B2B performance. You will enable precision decision-making across sales, operations, and product teams. You will own the execution of global business reviews, manage CRM integrity in HubSpot, and provide the analytical backbone for our international markets. You will bridge the gap between complex datasets and actionable commercial insights. This role is pivotal in scaling HelloFresh as a global leader in Retail Media Networks (RMNs).

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences. Even if you do not tick every box but think you would thrive in this role, we would like to learn more about you.

You will…

• Drive Commercial Intelligence: Own the global Retail Media and B2B dashboard suite. You will track and analyse KPI’s including revenue, AEBIT contribution, and inventory utilisation rates across all key markets.
• Optimise Sales & Pipeline Rigour: Act as the strategic owner of HubSpot data for the RM function. You will manage pipeline hygiene, forecast accuracy, and conversion analysis to identify bottlenecks in the sales cycle.
• Enable Executive Storytelling: Lead the data preparation for Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs). You will translate complex performance data into concise, high-level narratives for senior leadership.
• Support Product Growth: Build financial impact models for new digital ad placements (e.g. Onsite Sponsored Products/Recipes). You will provide the business case analytics required to secure global tech resources and funding.
• Yield & Inventory Analytics: Partner with the AD Operations & Inventory to analyse inventory utilisation rates, and with the AD Global BD to analyse the B2B giftcard reseller performance. You will identify opportunities for price optimisation and packaging to maximise revenue per box and digital impression.
• Cross-Functional Collaboration: Serve as the analytical link between Global Marketing, Finance, and local market leads. You will ensure a "single source of truth" for RM and B2B performance data globally.

You are…

• Analytical and Precise: You have a passion for data integrity and a proven ability to extract meaningful trends and insights from large, multi-source datasets.
• Strategically Minded: You do not just report numbers. You explain the business impact and suggest the next strategic move.
• A Master Communicator: You can explain complex analytical concepts to non-technical stakeholders in a clear and compelling way.
• Proactive and Solution-Oriented: You identify gaps in reporting or governance and build the solutions to fix them without being asked.
• Collaborative: You thrive in a global-local structure, building relationships to ensure data alignment across different time zones and functions.

You have…

• Extensive Analytical Experience (3 to 5 years preferred): A proven track record in commercial analytics or business intelligence. Experience in Retail Media, e-commerce, or AdTech is highly preferred.
• Technical Proficiency: Advanced skills in SQL and data visualisation tools such as Tableau, PowerBI or Google Data Studio. You are an expert in Excel and Google Sheets.
• CRM Expertise: Strong experience managing and extracting insights from CRM platforms, specifically HubSpot or Salesforce.
• Financial Literacy: A strong understanding of P&L structures, unit economics, and AEBIT contribution.
• Educational Background: A degree in a quantitative field such as Economics, Business Analytics, Mathematics, or Statistics.

Nice-to-have

• Experience in t