Commercial Strategy Lead, In-Store Media (P4103)
Confirmed live in the last 24 hours
84.51°
Job Description
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.
Join us at 84.51°!
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As a Commercial Strategy Lead for In-Store Media at the G3 level, you shape the commercial strategy and market positioning for Kroger’s in-store screen portfolio. This role defines how emerging in-store capabilities translate into compelling advertiser value, scalable revenue streams, and differentiated shopper experiences.
You will operate at the intersection of media strategy and commercialization, ensuring that new in-store capabilities are positioned effectively in market, adopted by internal & external teams, and monetized at scale.
This role is responsible for:
- Defining client value propositions and commercial viability for new in-store media capabilities
- Bringing a market, portfolio, and monetization lens to emerging products and pilots
- Driving go-to-market readiness, adoption, and sales enablement across the organization
Success looks like creating & optimizing a portfolio of in-store media products that are clearly positioned, commercially viable, and widely adopted by advertisers, sales teams, and internal partners.
CORE RESPONSIBILITIES
|
Focus Area |
What You’ll Own |
|
Commercial Portfolio Strategy |
• Define the role of in-store media products within Kroger’s broader retail media portfolio. |
|
Product Marketing & Market Positioning |
• Monitor retailer, DOOH, and retail media trends to identify whitespace opportunities. |
|
Partner Governance |
• Manage strategic vendor relationships (hardware, tech stack, installation, measurement). |
|
Go-to-Market & Adoption Strategy |
• Design scalable go-to-market frameworks that move products from pilot to commercial adoption. •Shape positioning, value props, and launch narratives for new in-store technology. |
|
Monetization Strategy |
•Develop pricing frameworks, packaging strategies, and commercial models for new in-store media capabilities. |
|
Team Leadership & Development |
• Manage, mentor, and grow commercial specialist, running weekly 1:1s, capacity planning, and talent reviews. <goaidataanalyticsproductdesignmarketingsales Similar Jobs Kyriba Junior Implementation ConsultantJuniorWarsaw  Northern Trust Consultant, Enterprise Market Data (Buyer)Mid-LevelBangalore, India Northern Trust Consultant - Business Unit ControlMid-LevelLimerick, Ireland Northern Trust Consultant, TrainingMid-LevelBangalore, India$99,600 - $169,200/year Northern Trust Associate Consultant, Model Risk ManagementJuniorBangalore, India Northern Trust Associate Consultant - Technology 1LoD Control Testing - Pune/BangaloreJunior2 Locations |