Senior Manager, eCommerce Planning & Strategy
Confirmed live in the last 24 hours
WPP Media (GroupM)
Job Description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
This role sits at the heart of how a major global prestige beauty brand grows across e-commerce in Asia Pacific.
As Senior Manager, e-Commerce Planning & Strategy, you'll be the strategic lead for the brand's regional e-commerce business — with Amazon as a primary growth channel. You'll work embedded with the client and WPP teams to shape how the brand shows up, competes, and wins across the digital shelf.
This isn't a campaign management role. It's a business ownership role — one that requires you to think commercially, connect media to outcomes, and influence decisions across planning, content, and investment.
Skills and Experience
What you will do:
Drive the e-Commerce Growth Strategy
- Own the regional e-commerce growth agenda for a major global prestige beauty brand, with Amazon as a key focus channel
- Develop and steward annual and quarterly business plans — translating brand objectives into channel-level growth strategies
- Identify where growth is being won or lost, and build clear plans to act on it
- Lead Joint Business Planning (JBP) with Amazon, aligning on priorities, investment, and shared KPIs
- Work with Amazon stakeholders to unlock visibility and partnership opportunities (e.g., Premium Beauty, search placements, tentpole moments)
Lead Amazon Paid Media
- Set the strategic direction for all Amazon Paid Media, ensuring it ladders up to business outcomes — not just platform metrics
- Own performance across revenue, ROAS, ACOS, and TACOS
- Make smart calls on when to invest aggressively for growth versus when to optimise for efficiency
- Stay close to performance and move quickly when conditions shift
Elevate the Digital Shelf
- Ensure the brand's product pages are conversion-ready — strong content, accurate availability, competitive positioning
- Drive continuous improvement across PDPs, ratings, reviews, and anything else that influences purchase
- Proactively flag and resolve issues that are hurting performance
Connect Paid, Organic & Content
- Align paid and organic strategy so they reinforce each other
- Use media investment to build long-term organic visibility and category rank
- Ensure consistency of messaging and content across the full funnel
What Success Looks Like
- The brand's e-commerce business grows consistently across the region, with Am
