B2B Marketing Manager - Maternity Cover

Company Overview

Wolt is the leading local commerce platform across multiple markets in Europe and Asia. We make it incredibly easy for people to discover and get what they want—delivered quickly, reliably, and affordably—while making cities better places to live.

We are now building one of the most advanced Retail Media ecosystems globally, enabling brands and merchants to connect with high-intent consumers through powerful advertising and promotions solutions across 23 markets.

Role Overview

We are looking for an Integrated B2B Marketing Manager to drive the execution and orchestration of communications and media plans for Wolt Ads & Promotions globally.

This role is critical in ensuring that go-to-market strategies, campaigns, and product communications are delivered on time, on budget, and aligned with business OKRs.

Working closely with the Senior Product Marketing Manager, this person will act as the central orchestrator across Paid, Owned, and Earned channels, translating strategy into world-class marketing initiatives, ensuring seamless collaboration between multiple stakeholders and functions.

This is not a strategy-only role,  it is about end-to-end ownership, operational excellence, and making things happen. 

This is a 12 month maternity cover role, with the possibility to extend.

Key Responsibilities

• Own end-to-end execution of integrated marketing campaigns across Paid, Owned, and Earned channels
• Turn strategy into clear, actionable plans — and bring campaigns to life with high quality and attention to detail
• Work closely with Product Marketing, Paid, CRM, Content, Brand, and PR to make sure everything comes together seamlessly
• Keep multiple projects moving across markets, aligning stakeholders and unblocking challenges along the way
• Track performance against OKRs and use insights to continuously improve campaigns and ways of working
• Make sure Sales and local teams have the tools, messaging, and support they need to succeed

What Success Looks Like

• Campaigns launch smoothly and on time across markets
• Teams are aligned and working efficiently toward shared goals
• You have clear visibility on performance and know where to improve
• Insights from markets turn into better campaigns and messaging
• Your work drives measurable growth in Ads & Promotions

Qualifications

• 5+ years of experience in Integrated Marketing, Product Marketing, Demand/Growth Marketing, ideally in digital advertising or tech
• Proven ability to manage complex, multi-stakeholder projects at scale
• Strong project management and organizational skills (experience with tools like Monday, Asana, Jira is a plus)
• Excellent communication skills with the ability to align diverse teams and drive clarity
• Experience working across Paid, Owned, and Earned channels
• Data-driven mindset with the ability to track performance and drive improvements
• Comfortable operating in a fast-paced, high-growth, and ambiguous environment
• Demonstrated ability to lead through influence and build trust with senior stakeholders

Why This Role Matters

This role sits at the heart of Wolt Ads g