Staff Product Marketing Manager - Accountant Partnerships

Make your impact within a rapidly growing Fintech Company

This role is focused on BILL’s Accountant Partnerships -  our customer’s most trusted financial partners.  In this role, you’ll be responsible for shaping the narratives, product roadmap and go-to-market strategy for accounting firms - enabling them to expand their client base and services without adding equivalent headcount, while maintaining accuracy, compliance, and strong client experiences.  BILL helps accounting firms achieve this with a unified financial operations platform with AI powered automation so firms can increase capacity, improve visibility and controls, and deliver higher-value advisory at scale.

This role is part of our Product Marketing team.  The Product Marketing team at BILL is the driving force behind bringing products to market and growing their impact on customers and the business. We represent the voice of the customer before, during, and after launch. Our role is to articulate product value in a way that resonates with customers, differentiates against the competition, and drives adoption, retention, and advocacy.

At BILL, Product Marketing partners closely with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal, making it a highly dynamic and influential function. As a Staff Product Marketing Manager, you will be responsible for shaping strategy and driving execution across the full go-to-market (GTM) lifecycle while supporting growth in key business metrics.

This role will focus on developing strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success. You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches. You’ll also lead core functions such as competitive analysis, market research, and customer advocacy. Success in this role will be measured by your ability to deliver against business metrics and influence cross-functional stakeholders.

Key Responsibilities:

• Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans.
• Quickly develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development.
• Serve as a customer champion, turning insights about needs, journeys, and segments into messaging and programs that resonate.
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
• Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches.
• Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams.
• Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities.

We’d love to chat if you have:

• 10+ years of professional experience in Product Marketing (or closely related role)
• Deep understanding and experience with the accoun