Social Media & Visual Content Lead

This is a remote contract role based in the Philippines. Candidates must be based in the Philippines. Applications from other locations will not be considered.

The position requires overnight hours, generally Tuesday through Saturday, to align with U.S. business hours.

The Role

The Social Media & Visual Content Lead will build and run the creative engine behind our brand. This role takes full accountability for Kasa's social media presence across all platforms and owns all visual content production — photography, video, graphics. This person will develop Kasa’s social strategy, create and curate compelling content, manage the editorial calendar, evaluate and manage influencer partnerships, and collaborate with Performance Marketing on paid social and retargeting initiatives. We're looking for an AI-native creative who is as fluent in emerging content tools as they are in brand strategy, and who can eventually grow into broader brand ownership.

This is a rare opportunity to build a social and visual program largely from scratch at a hospitality company that's growing quickly.

Key Responsibilities

Social Media Strategy & Content Creation

• Own and grow Kasa's social presence across Instagram, TikTok, LinkedIn, and other relevant platforms 
• Develop monthly social content calendar, planning themes, campaigns, and lead daily execution
• Develop a distinct, ownable social voice for Kasa that reflects our brand positioning and resonates with our target traveler
• Produce or direct original short-form video content (Reels, TikToks, property walkthroughs, lifestyle content)
• Identify and engage with UGC creators, local photographers, and brand partners to expand content output
• Manage comments, DMs, and community conversations across major platforms, while also identifying opportunities for proactive engagement (e.g., monitoring competitor activity and social trends)
• Develop and manage an influencer/creator strategy aligned to Kasa’s brand, markets, and target guest segments
• Work closely with Performance Marketing to align organic learnings with paid creative testing, retargeting, and audience insights.
• Partner with other cross-functional stakeholders on brand campaigns, advertising creative, and collateral production

Photography & Visual Content Production

• Own end-to-end photography and video production for all Kasa properties: vendor sourcing, scheduling, shot list development, on-site coordination, and post-production oversight
• Maintain and evolve Kasa's visual brand standards, ensuring consistency across OTAs, the Kasa website, social channels, and marketing campaigns
• Manage a preferred vendor network of photographers, videographers, and retouchers; negotiate contracts and rates
• Lead photo refresh cycles for existing properties on a quality-review cadence
• Leverage AI-powered creative tools (generative image/video, automated editing workflows) to improve production speed and quality