Demand Generation & Growth Marketing Manager, Channel Technical Programs

About the Role

We’re looking for a dynamic, strategic marketer to lead the charge across our Channel Technical Programs—including Technical Training & Certification, the Premier Services Network, Partner Community, Demo Program, and more. In this high-impact role, you’ll be responsible for driving growth and engagement for the technical programs that empower our most strategic partners across global markets.

As a key player on our team, you’ll define go-to-market strategies, set growth targets, and operationalize marketing efforts to scale. With a focus on demand generation and launching new initiatives, you’ll help accelerate one of the fastest-growing areas of our business.

This role is ideal for a self-starter who thrives in a fast-paced environment and isn’t afraid to roll up their sleeves. If you’re technically savvy, passionate about partner and customer success, and excited by the opportunity to shape high-impact programs from the ground up—we’d love to hear from you.

What You'll Do

• Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success.
• Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels.
• Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions.
• Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement.
• Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns.

What You'll Bring

We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. Ideal backgrounds include: Growth Marketing, Demand Generation, ABM, Enterprise Marketing, Revenue Marketing. Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies. You could also be the first marketers at small startups with experience building from 0 to 1.

Requirements

• Proven experience in B2B marketing.
• Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication).
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
• Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred.
• Must be willing and able to work onsite five days per week.

Employee Benefits

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