Content Strategy Coordinator

Confirmed live in the last 24 hours

Roku

New York, New York

Hybrid

Posted March 31, 2026

Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

We are looking for a Content Strategy & Operations Coordinator to work across our various lines of business including Sports, Originals, Licensed Content, and annual tentpole programs. The ideal candidate will have a passion for all things entertainment, sports, and streaming.

Great team: Work with a passionate and collaborative team of Strategists as part of the Content Monetization Strategy team. We thrive on innovating and creating value-driven sponsorship opportunities in a competitive market.
Curiosity, encouraged: Don’t be satisfied with the status quo, be knowledgeable about the landscape, find untapped opportunities to differentiate Roku
Market leader status: Be at the forefront of the dynamic streaming TV landscape and help build first to market sponsorship packages that stand apart and add meaningful impact for streamers and advertisers alike
Access: influence product roadmap for sponsorship activations based on business cases informed by marketplace feedback and competitive research

For New York Only - The estimated annual salary for this position is between $70,000 to $94,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

About the team

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.

What you'll be doing:

Support Content Strategy Manager in building and optimizing packages
Collect marketplace intelligence, including competitive analysis to inform new package recommendations. Synthesizing sales feedback will also be required.
Build sales facing sponsorship pages to provide key information on pricing, business rules, packaging strategy, etc.
Work with cross functional partners across marketing, measurement, Revenue Operations, Account Management, and Product Strategy & Operations. For support on sports communication with leagues will be required
Support in each Go To Market workstream by creating GTM project plan, capturing action items, etc.
Must be organized and capable of running multiple parallel projects and detail oriented to keep yourself and the broader cross functional team moving forward to package releases
Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you are best equipped to supporting in package creation
Build business cases as needed to turn marketplace and sales feedback into valuable sponsorship opportunities for brands.