SEO & AI Search Manager (x/f/m)

We're looking for an SEO & AI Search leader to help millions of patients discover the right care at the right time. You'll position Doctolib as the trusted source for health information across traditional search engines and next-generation AI platforms, driving organic growth and patient engagement across France.

What you’ll do

1. SEO & AI search strategy development

• Develop and execute comprehensive SEO strategies for traditional search engines AND generative AI platforms
• Drive E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) optimization tailored to healthcare content
• Conduct regular technical SEO audits and prioritize optimizations with Engineering teams

2. Content strategy & execution

• Own editorial governance: calendar, priorities, alignment with business strategy
• Manage and mentor the full-time intern on editorial projects and execution
• Collaborate with a team of freelancers who manage and create scientific health content.

3. Performance monitoring & cross-functional collaboration

• Track and analyze performance using Botify, SEMrush, and Doctolib's internal tracking tools
• Deliver compelling reports to senior leadership with sharp insights and forward-looking strategies
• Create synergies across French local teams: Marketing, Prevention, Content, Product, PR…
• Give SEO visibility internally: evangelize, train, and influence roadmaps

4. Automation & Innovation

• Move with speed: testing, learning, and developing automation
• Build AI agents to assist with repetitive tasks (reporting, content briefs, performance monitoring, trend analysis) and unlock efficiency gains

• Stay ahead of algorithm updates and evolving search behaviors, including AI and multimodal search (AEO, YouTube, TikTok, LLM-based engines)
• Maintain cutting-edge knowledge of LLM search trends and best practices

What success looks like

• Organic traffic and conversions reach targets, with measurable impact on patient acquisition (online bookings)
• Doctolib becomes a top-cited source in AI-generated health answers in ChatGPT
• Cross-team collaboration thrives: Marketing, Prevention, and Product teams actively partner with SEO, and the function gains strategic visibility across the organization

Who you are

Before you read on — if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.

You could be our next team mate if you:

• Expertise in technical SEO and content optimization
• Growth mindset with a track record of scaling organic channels
• Strong coordination and communication skills across teams
• Data-driven and analytical approach
• Comfortable with AI tools, automation, and building workflows

Now, it would be fantastic if you:

• Healthcare or regulated sector experience
• International/multilingual SEO knowledge

What we offer

• Free health insurance for you and your children
• Parent Care Program: receive one additional month of leave on top of the legal parental leave
• Free mental health and coaching services through our partner Moka.care
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
• Work from abroad for up to 10 days per year thanks to our flexibility days policy
• Work Council subsidy to refund part of sport club membership or creative class
• Up to 14 days of RTT
• A subsidy from the work council to refund part of the membership to a sport club or a creative class 
• Lunch voucher with Swile card
• Reimbursement of public transportation or company car (onl