Media Manager (Retail Media Planner)

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

Compensation

$45,000 - $100,000/year

Chicago, Illinois, United States

Hybrid

Posted April 9, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What We Are Looking For:

The Media Manager (Retail Media Planner) will be responsible for planning, negotiating and executing omnichannel media strategies across several retail media networks. You will be able to manage daily planning and analysis, while maintaining strong relationships with internal teams, publishers and partner agencies.

What You'll Do:

Assist in omnichannel retail media strategy development and execution for a large CPG client's commerce efforts
Develop and share POVs on new client opportunities
Manage the daily oversight of campaign activities
Manage campaign authorizations, budgets, reconciliations
Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met
Interact daily and maintain rapport with retail media networks and vendors
Analyze research data and media/marketing information; shares information with clients
Monitors and assess ongoing campaign performance; assist in strategic analysis of campaigns
Monitor and track media spend, compare against client budget, and alert team of any discrepancies
Developing an understanding of new/emerging media developments and sharing with the broader te