Email Lifecycle Marketing Manager, Relay Acquisition Marketing

Amazon is seeking a talented and data-driven Email Lifecycle Campaign Marketing Manager to join the Relay acquisition marketing team. In this role, you will own the end to end development, and execution of email marketing campaigns across the full customer lifecycle — from acquisition and onboarding to engagement, retention, and re-engagement. You will partner cross-functionally with product, data science, and program teams to build highly personalized, segmented campaigns that drive measurable impact at scale. The ideal candidate brings 5+ years of email marketing experience, deep expertise in marketing automation platforms (such as Salesforce Marketing Cloud or Braze), and a strong analytical mindset with a passion for A/B testing and performance optimization. You thrive in a fast-paced, ambiguous environment and can translate complex data insights into compelling customer communications that move the needle. A bachelor’s degree in Marketing, Business, or a related field is required, with an MBA preferred. If you are a customer-obsessed marketer who is passionate about building lifecycle programs that delight customers and drive business growth, we want to hear from you.


Key job responsibilities
- Own the full-funnel email calendar — Develop and manage a comprehensive email marketing calendar that spans all lifecycle stages, ensuring timely, relevant, and consistent communication across acquisition, onboarding, engagement, retention, and win-back campaigns.
- Drive measurable revenue and engagement KPIs — Set, track, and report on performance metrics including open rates, click-through rates, conversion rates, and incremental revenue, delivering weekly and monthly insights and optimizations.
- Build and scale personalization and segmentation strategies — Partner with data science and analytics teams to develop advanced audience segmentation models and dynamic content frameworks that deliver highly relevant, 1:1 customer experiences at Amazon’s scale.
- Lead A/B and multivariate testing programs — Design and execute a rigorous testing roadmap across subject lines, send cadences, content, and CTAs to continuously improve campaign performance and establish email best practices across the organization.
- Be the POC for cross-functional campaign execution including working with procurement, product, compliance and learning/ training teams, all of which impact the Amazon Relay Carrier experience.

About the team
This role reports into the Amazon Relay Acquisition team, which is responsible for carrier onboarding and engagement for the vast network of Amazon Relay carriers. Take a look at amazon.relay.com for more information on Amazon Relay!

Basic Qualifications

- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with A/B testing, especially around audience segmentation and targeting

Preferred Qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https:/