Email Campaign Specialist

Recorded Future is seeking an Email Campaign Specialist to enable and empower our user base. This individual will build email programs: designing templates, set program logic, and defining segments and criteria for various stages of the customer journey. You will be hyper-focused on metrics to judge the performance of each email campaign and the program as a whole. You will set ambitious but realistic goals for every campaign and formulate a plan to hit or surpass them. You will work with leadership to intimately understand our clients’ needs and own an arm of the client communication strategy, working with other teams to deconflict schedules and ensure alignment of messaging. 

What You'll Do:

• Plan, execute, and optimize automated email campaigns (such as newsletters, new user welcome flows, reactivation campaigns, etc.) focused on driving adoption and retention
• Cultivate intimate familiarity with the client journey and understand client wants and needs throughout the lifecycle 
• Deliver eye-catching email templates in line with brand guidelines
• Work across teams to gather requirements, develop strategy, and craft messaging that drive engagement and retention 
• Define clear and powerful segments with strategies and tailored messaging for each
• Optimize program and other content performance through multivariate testing
• Maintain an email calendar and share details around timing, audience, and desired outcomes

What You'll Bring:

• 3-4 years in email marketing or digital communications
• Adept with CSS, HTML, and email testing 
• Data-driven and analytical mindset 
• Skilled communicator across different media and audiences with an eye for detail
• Experience creating and managing email campaigns in email marketing platforms (Hubspot, Eloqua, Pardot, Marketo, ConstantContact, etc.)
• Very nice-to-have: Experience working with GainSight

 

The base salary range for this full-time position is $109,500-$164,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.

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