Assistant Vice President, Agency Segmentation Development, Events and Campaigns

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description (heading) /  Description du poste (titre)

• The role of AVP, Agency Segmentation Development, Events and Campaigns has an important agency management responsibility in enabling Sun Life Hong Kong's agency cultural transformation and in driving quality agency expansion focused on analytics driven campaigns and appropriate segmentation strategy, including delivery of large agency events.

  The role will lead teams across MDRT & Agency Campaigns along with large events teams to formulate plans, strategies for the agency force along with leading the execution of these said plans and strategy, pursuing and driving distribution excellence, with the aim to achieve the Company’s aggressive expansion targets and strategic aspiration of becoming top 4 player in Hong Kong, while attaining over 20% in MDRT ratio.

Preferred skills (heading) / Compétences particulières (titre)

• Strategic and results orientation
• Transformational leadership and talent development capabilities
• Translating strategies into plans and actions, through strong data analytics orientation
• Client centric and inspirational creativity/innovation
• Collaboration and influencing with lateral and vertical stakeholders
• Outstanding presentation and communication skills
• Acts in the best interests of the Company
• Excellent organizational and event management skills

Qualifications (heading) / Compétences (titre)

• Degree holder or above
• Minimum 10 years’ working experience in insurance industry with experience in agency development, agency promotion or agency operation in which 5 years in managerial level
• Self-motivated with positive attitude
• Willing to accept challenges and work under pressure
• Good command of both written and spoken English and Chinese
• Qualification of FLMI

Responsibilities (heading) / Responsabilités (titre)

• Take the leading role as the MDRT Champion to achieve MDRT targets & regional initiatives
• Pursue distribution excellence by driving quality agency force segmentation behind strong data analytics fundation
• Strengthen Most Respected Agency based MDRT culture across SLHK
• Delivery of large agency events such as conventions, ACM, mass agency incentives and campaigns
• Use data analytics to drive the right agency behavior through innovative activities and campaigns

Job Category:

Channel Management

Posting End Date:

28/05/2026