Director, E-Commerce & CRO

Confirmed live in the last 24 hours

AG1

Remote - US

Remote

Posted April 3, 2026

Job Description

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is seeking a data-driven and customer-obsessed Director, E-Commerce to own the strategy, roadmap, and evolution of our website and digital shopping experience. This leader will serve as the business owner for the AG1 e-commerce experience — defining what we build, why we build it, and how each feature contributes to customer conversion, subscription growth, and long-term value.

In close partnership with UX/UI, Engineering, Retention, Acquisition, and Brand, this role will translate customer insights, behavioral trends, and business priorities into a clear product roadmap that elevates the site experience and drives measurable business outcomes.

This is the strategic counterpart to the design and development teams — ensuring our site evolves not just with great UX/UI, but with a clear growth strategy, experimentation plan, and evidence-based feature development.

WHAT YOU’LL DO

Own the e-commerce product vision and roadmap, ensuring every site feature drives measurable business impact across conversion, subscription adoption, average order value, and customer lifetime value
Use customer insights, behavioral data, analytics, and experimentation to identify friction points and design opportunities across the end-to-end shopping and subscription flow
Translate insights into feature requirements, business cases, and prioritization frameworks, ensuring clarity on what should be built and why
Drive a rigorous experimentation and optimization agenda, including A/B testing, multivariate testing, and AI-enabled personalization, owning hypotheses, KPIs, and measurement frameworks to continuously improve conversion, retention, and customer lifetime value
Leverage modern experimentation platforms, AI-powered analytics, and personalization tools to identify opportunities, accelerate learning cycles, and improve decision-making across the digital shopping experience
Evaluate and implement emerging technologies, including AI-driven tools, to enhance site performance, personalization, automation, and customer experience
Partner closely with UX/UI, Engineering, and CX to deliver high-quality, conversion-optimized experiences that reflect the brand of AG1 and deepen customer trust
Collaborate with Retention, Lifecycle Marketing, and Product to ensure the subscription experience is seamless and supports habit formation and long-term customer value
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