Manager, Local Media Strategic Planning

 MLB is seeking a highly skilled and motivated Manager, Local Media Strategic Planning to join our Strategic Planning team supporting the Local RSN business. In this role, you will lead a team responsible for executing and optimizing local media campaigns while partnering closely with the MLB Local Sponsorship team to deliver effective advertising solutions. You will collaborate with sales, MLB Club contacts, internal stakeholders, and agencies to manage media proposals, guide strategy, and ensure operational excellence. Your leadership, industry expertise, and analytical insight will directly contribute to the success and growth of MLB’s local media advertising business.

Responsibilities

• Oversee day-to-day execution of local media campaigns to ensure accuracy, timeliness, and alignment with client objectives and revenue goals
• Serve as a primary point of contact for internal stakeholders, including Sales Operations, Traffic, Strategic Planning, MLB Club contacts, and external partners
• Provide strategic guidance on media proposals, campaign pacing, optimizations, and post-campaign analysis
• Analyze media performance and revenue data to inform sales negotiations, pricing strategies, and long-term planning
• Develop and implement strategies to grow local media revenue through targeted sales efforts, cross-platform monetization, and upselling opportunities
• Ensure consistent processes, documentation, and best practices across the coordinator team; identify opportunities to improve workflows and operational efficiency
• Mentor, train, and evaluate coordinators, providing feedback, coaching, and professional development support
• Stay current on industry trends, emerging media platforms, and new tools, and translate insights into actionable recommendations for the team and leadership

 

Qualifications & Skills

• Strong leadership, communication, and people-management skills
• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint) and media planning/monitoring tools
• Strong analytical skills with the ability to translate data into insights and strategic recommendations