Organic Social Media Manager
Confirmed live in the last 24 hours
Grayscale Investments
Job Description
Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.
Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.
We’re proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking a driven, creative, and analytically minded Organic Social Media & Content Manager to join the Marketing team of the world’s largest digital asset manager. This role will report to the VP, Head of Social and will be responsible for the strategy, execution, and performance of Grayscale’s corporate social media presence.
This individual will own and operate all corporate social accounts, playing a central role in shaping how Grayscale shows across digital platforms. You will develop and produce high-quality, platform-native content that strengthens brand authority, deepens audience engagement, and supports firm-wide marketing and communications objectives. You will partner cross-functionally with Research, Sales, Product Marketing, Communications and Legal & Compliance to translate complex market insights into compelling, compliant, and performance-driven content. You are deeply fluent in social media platforms, fascinated by performance metrics, and motivated by continuous optimization.
Through disciplined execution and optimization, serve as the day-to-day owner and producer of Grayscale’s corporate social content, ensuring consistent, high-quality execution across platforms.
Responsibilities:
- Execute and continuously refine Grayscale’s corporate social media strategy in partnership with the VP, Head of Social
- Develop and execute platform-specific strategies aligned with broader marketing, product, and corporate priorities.
- Maintain and evolve Grayscale’s brand voice and positioning across all corporate channels.
- Lead the end-to-end content lifecycle: ideation, drafting, editing, publishing, and optimization.
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