Manager, Global Communications - EMEA

Job Title: Manager, Global Communications, EMEA (Sports)

Reports to: Director, Global Communications

Location: Central London, minimum 3-days per week in office (Monday, Wednesday, Thursday)

About 2K 

Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios, and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.

 

 

ROLE PURPOSE
Reporting to the Director, Global Communications in London, this role forms a key part of the Global Communications Team and will oversee and help execute the communications activities for 2K’s Sports game franchises and titles across EMEA and, at times, ANZ.

You will serve as a central link between the EMEA/ANZ regions and our communications team in the United States, ensuring our global messaging is aligned, impactful, and consistent.

You’ll work closely with the North America based Global Communications lead for each Sports title on aspects of Campaign Development, execution and reporting. You’ll maintain a close, ongoing working relationship with that team through regular check-ins about regional updates and opportunities.

You will also support the Director, Global Communications - based in London - in the development of the communications strategy for each title across EMEA and ANZ, which requires a diplomatic voice to champion the perspectives of the different regions and priority markets per title. 

Additionally, the Global Communications Manager, EMEA works closely with the EMEA-based Business Unit (BU) Marketing teams as well as the EMEA PR agencies, ensuring communications plans are deployed in line with Global marketing strategies and business objectives, and are executed at scale across the EMEA region. You will support and facilitate the PR Agencies to generate positive awareness and coverage for 2K and its products, as well as help manage reactive situations, like leaks and crises.

You will be expected to manage and share back results and opportunities from EMEA and ANZ with the Global Communications lead for each Sport title in the United States for global evaluation and metrics tracking.  

 

RESPONSIBILITIES

• Forge a close working relationship with the Global Communications lead for each Sports title and partner with them from project kick-off through launch and beyond to contribute to building and executing world-class communications strategies across EMEA and ANZ, ensuring consistent messaging across regions

• Play a key role in helping to create the global communications plan and be a voice for EMEA and, at times, ANZ to ensure communications needs, events and opportunities are considered during planning, while maintaining brand integrity.

• Join regular calls with the Communications lead to report back on regional results, opportunities and queries throughout each campaign

• Forge a close relationship with the EMEA Go-to-Market Marketing Managers to ensure the communications plan delivers on the global strategy

• Support the EMEA PR Agencies on the execution of local communications plans and initiatives, providing them with guidance and working closely with them to harmonise all activities with agreed global plan. Supporting the ANZ agency may also be required

• Organize and lead press trips to developer studios