About the role

We’re rethinking homes for how people really live, and we’re looking for a Senior Performance Marketing Specialist to join our Country Marketing team to help shape the future of living—one thoughtful detail at a time.

In this role, you will own and optimise end-to-end Paid Social campaigns to drive ROAS, revenue, and business growth, while leveraging platform solutions and delivering successful Joint Business Plans (JBPs) with key external partners.

What you'll be doing:

Own performance marketing across key paid channels including Google, Meta, Pinterest, Bing and retargeting partners.
Manage and optimise marketing budgets across Castlery's markets to drive efficient customer acquisition and revenue growth.
Monitor channel performance, identify opportunities, and implement initiatives to improve key business metrics and ROI.
Analyse campaign and market data to generate actionable insights and recommendations.
Partner with cross-functional teams including Creative, Brand, Campaigns, Category and Demand Planning to deliver business outcomes.
Lead testing and experimentation initiatives across audiences, creatives, landing pages and channel strategies.
Build strong relationships with platform partners and stay ahead of industry trends and best practices.
Support and mentor junior team members where required.

What you need to succeed:

5+ years of experience in Performance Marketing, Growth Marketing or Paid Media.
Proven experience managing meaningful budgets and delivering measurable business results.
Strong analytical skills with experience using Google Analytics and reporting tools such as Tableau, Power BI or Looker Studio.
Ability to work independently, manage multiple priorities and drive projects to completion.
Strong communication and stakeholder management skills.
Curious, proactive and continuously looking for ways to improve performance.

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

Skills & Tags

go ai data analytics design marketing

Aplyr's read

Castlery is a design-focused furniture brand attracting professionals in logistics, marketing, and sales who value stylish, affordable home furnishings.
Synthesized from recent postings & public sources

What's promising

•Castlery offers a diverse range of stylish, affordable furniture appealing to design-conscious consumers.
•The company is expanding globally, creating opportunities in logistics, marketing, and sales across multiple regions.
•Focus on quality and design helps Castlery stand out in the competitive furniture market.

What to watch

•Limited public information about the company's financial health and long-term stability.
•Potential challenges in scaling operations while maintaining product quality and customer satisfaction.
•High competition in the direct-to-consumer furniture market could impact growth and market share.

Why Castlery

•Castlery's direct-to-consumer model allows for competitive pricing without compromising on design.
•The brand emphasizes a seamless blend of style and affordability, catering to modern consumers.
•Global expansion efforts highlight Castlery's ambition to become a leading international furniture brand.

Aplyr’s read is generated by AI from public sources. Was it useful?