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Category Director

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Posted

60 days

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About the role

Welcome to the Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’re fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us.

What You’ll Do:

Traeger is seeking a Category Director to join our team. In this role, you will report into our VP of Product and will be accountable for owning the in-line, cross channel product mix plan and partnering with Program Management to devlier products that drive exceptional business results.  As our Category Director, you will create long-term product roadmaps, set product quality and cost goals, and drive profitable growth. You will also work with cross-functional marketing and sales teams to create and deliver exceptional products to market. 

How You'll Help Us Win:

  • Develop and execute global product innovation strategies for new categories and existing products
  • Lead our global category innovation efforts to ensure that the product roadmap meets consumer needs in specific channels in the coming years
  • Contribute in costing analysis determine optimal product effectiveness
  • Own product quality for the product line
  • Set overall MSRP strategy for category products both consumer and trade
  • Own product transition and inventory for new product introductions
  • Conduct business performance analysis, including revenue, volume, product margin, category gap analysis versus competition, and effective balance of sale (good, better, best)
  • Initiate frequent interaction with consumer and trade to monitor performance and collect market and competitor data
  • Prioritize and manage 3rd party product development partners
  • Assist sales teams in developing and maintaining relationships with retailers and trade partners

What You'll Need To Succeed:

  • Bachelor's in Business, Marketing, or related discipline
  • Minimum 7 years of experience in product development or marketing within the durable industry and/or consumer package goods is required. Durable industry experience is preferred
  • Firm grasp of marketing methods and processes to ensure growth  
  • A proven ability to develop and launch new products
  • Confidence in actions and decisions to help drive a successful product launch
  • Analytical, financial and computer competence
  • Ability to manage relationships
  • Strong consumer focus
  • Exceptional communicator with strong interpersonal skills
  • Impeccable presentation skills  
  • Excellent analytical skills, and the ability to negotiate
  • Insatiable appetite to meet and exceed revenue, margin, and volume goals
  • In-depth knowledge of products and brands
  • Ability to manage multiple projects simultaneously

Why You Will Love Working Here:

  • Be part of the most disruptive force in outdoor cooking
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Aplyr's read

Traeger Grills combines innovation in wood pellet technology with a commitment to quality, attracting talent passionate about outdoor cooking and product development.

Synthesized from recent postings & public sources

What's promising

  • Traeger is a leader in wood pellet grill innovation, driving growth in the outdoor cooking market.
  • The company invests in technology, offering roles for engineers and tech specialists.
  • Traeger's commitment to quality attracts professionals dedicated to high standards in consumer goods.

What to watch

  • Competition in the outdoor cooking market is intense, posing challenges for market share.
  • Dependence on consumer spending makes Traeger vulnerable to economic downturns.
  • The niche focus on wood pellet grills limits diversification opportunities.

Why Traeger Grills (outdoor cooking/recreation)

  • Traeger's pioneering use of wood pellet technology differentiates it from traditional grill manufacturers.
  • The company fosters a culture of innovation, appealing to engineers and product developers.
  • Traeger emphasizes a high-quality user experience, setting it apart in the outdoor cooking sector.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Traeger Grills (outdoor cooking/recreation)

Traeger Grills (outdoor cooking/recreation)

Traeger Grills (outdoor cooking/recreation)

View company

Traeger is a leading manufacturer of wood pellet grills and outdoor cooking products, known for its innovative technology and commitment to quality.

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