Senior Manager GTM Operations

About the Role 

The Senior Manager, Go-to-Market (GTM) Operations will direct A-LIGN’s investments in GTM effectiveness and manage functions essential to GTM productivity. In this role you will be responsible for strategic planning, execution planning, reporting, pricing strategies, sales process optimization, as well as sales compensation design and administration. You will directly support the Divisional Vice President, EMEA, and foster close working relationships with internal and external stakeholders to ensure the GTM organization’s efficient operation and success. 

Reports to

Divisional Vice President, EMEA 

Pay Classification

Full-Time 

Responsibilities 

GTM Strategy & Planning  

• Conduct segmentation analysis and provide strategic prioritization and investment recommendations
• Develop and implement Customer and Prospect Database (CapDB) strategy to optimize Customer Acquisition Cost (CAC) and accelerate growth   

Marketing Operations  

• Drive marketing forecasting and investment strategy across channels, including SEM, SEO, AI Search, Field/Events, Partnerships, and Digital
• Deliver comprehensive marketing reporting on input and output metrics and KPIs 
• Partner with the CGO, EVP Marketing, Director EMEA Marketing and Digital Marketing team to rationalize and maximize MarTech stack investments
• Optimize ad spend effectiveness and ROI in collaboration with the Digital Marketing team 
• Create and maintain reporting frameworks to enhance marketing message effectiveness and testing strategies 

Sales Operations  

• Coordinate and optimize sales reporting, forecasting, planning, and budgeting while ensuring quality, accuracy, and process consistency in all planning efforts
• Manage weekly bookings forecasts, pipeline reviews, and compliance processes
• Optimize sales processes and forecasting to improve predictability and minimize forecast variances  
• Oversee territory management, Rules of Engagement (RoE), and policy administration across inbound, named accounts, field, and existing customer sales teams   

Partner Operations   

• Deliver partnership reporting, planning, and analytics to drive performance and alignment  
• Manage the partnership playbook and operating model to ensure consistency and scalability  
• Oversee the partner portal and related systems and processes for seamless partner engagement  

Compensation Strategies & Administration   

• Optimize sales incentive compensation structures and quotas to align with company objectives
• Ensure equitable quota assignments and optimal allocation across all sales channels and resources
• Manage organization-wide compensation and incentive programs, including sales, partner, BDR compensation, SPIF initiatives, and employee incentive programs  

Sales Enablement and Optimization  

• Support the design and delivery of sales training and enablement programs 
• Ensure sales organization objectives are achieved through OKRs and timely execution  
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