Social Media & Visual Content Lead

The Role

The Social Media & Visual Content Lead will build and run the creative engine behind our brand. This role takes full accountability for Kasa's social media presence across all platforms and owns all visual content production — photography, video, graphics. This person will develop Kasa’s social strategy, create and curate compelling content, manage the editorial calendar, evaluate and manage influencer partnerships, and collaborate with Performance Marketing on paid social and retargeting initiatives. We're looking for an AI-native creative who is as fluent in emerging content tools as they are in brand strategy, and who can eventually grow into broader brand ownership.

This is a rare opportunity to build a social and visual program largely from scratch at a hospitality company that's growing quickly.

Key Responsibilities

Social Media Strategy & Content Creation

• Own and grow Kasa's social presence across Instagram, TikTok, LinkedIn, and other relevant platforms 
• Develop monthly social content calendar, planning themes, campaigns, and lead daily execution
• Develop a distinct, ownable social voice for Kasa that reflects our brand positioning and resonates with our target traveler
• Produce or direct original short-form video content (Reels, TikToks, property walkthroughs, lifestyle content)
• Identify and engage with UGC creators, local photographers, and brand partners to expand content output
• Manage comments, DMs, and community conversations across major platforms, while also identifying opportunities for proactive engagement (e.g., monitoring competitor activity and social trends)
• Develop and manage an influencer/creator strategy aligned to Kasa’s brand, markets, and target guest segments
• Work closely with Performance Marketing to align organic learnings with paid creative testing, retargeting, and audience insights.
• Partner with other cross-functional stakeholders on brand campaigns, advertising creative, and collateral production

Photography & Visual Content Production

• Own end-to-end photography and video production for all Kasa properties: vendor sourcing, scheduling, shot list development, on-site coordination, and post-production oversight
• Maintain and evolve Kasa's visual brand standards, ensuring consistency across OTAs, the Kasa website, social channels, and marketing campaigns
• Manage a preferred vendor network of photographers, videographers, and retouchers; negotiate contracts and rates
• Lead photo refresh cycles for existing properties on a quality-review cadence
• Leverage AI-powered creative tools (generative image/video, automated editing workflows) to improve production speed and quality

Performance Tracking & Insights

• Track and report on social performance metrics; iterate quickly based on what's working
• Report on KPIs including engagement, reach, video views, saves, follower growth, CTR, and contribution to traffic.
• Maintain a weekly insights summary and inform quarterly content and creative strategy.
• Use data to propose experiments across formats, storytelling, and timing.

What You’ll Bring

• 4-6+ years of experience in social media, content creation, or brand creative — preferably in travel, hospitality, or lifestyle
• Strong creator instincts with proven experience producing engaging short‑form video (TikTok, Reels, YouTube Shorts).
• Deep understanding of social trends, platform algorithms, and community behavior.
• Proven track record growing an organic social audience and community for a brand
• A portfolio that demonstrates strong visual sensibility: photography direction, graphic design, and/or video content
• Active practitioner of AI creative tools (Midjourney, Runway, Adobe Firefly, or similar) — you use these daily, not occasionally
• Strong project management instincts; you can juggle multiple photo shoots and a content calendar simultaneously
• Innate cross-functional collaborator, particularly across performance marketing, creative, revenue, and operations teams.
• High visual and editorial standards; ability to express brand voice in writing and video.
• Comfort with hands‑on creation (shooting, editing, copywriting) and managing freelancers or creators.
• Analytical mindset: able to interpret metrics, identify patterns, and refine strategy.

Our Interview Process

We like to do things a little differently for this role. The first step for all candidates is a short Vervoe assessment, which takes about 45 minutes to complete. It’s a great way to get a feel for the day-to-day work, and it also helps us see your skills in action beyond what’s on your resume.

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Benefits

• Kasa Travel Credit: We love to travel! Kasa employees get an allowance of free stays with us in any of our locations, plus a discount on any night for friends and family.
• The Pay: The starting base pay range for this role is between $64,000 and $75,000 and is set based on multiple considerations, including business needs, market demands, talent availability, experience, and unique skills and attributes. The base pay range is subject to change and may be modified. This role may also be eligible for equity, bonus, perks, benefits, and Kasa Travel Credits.
• Generous Stock Option Plan: At Kasa, our compensation philosophy is to offer a total compensation package that over-indexes on equity to encourage our team to think like owners (by being owners) and benefit from the value growth that our collective hard work creates. 
• Flexible PTO: Full-time exempt Kasa employees are encouraged to take time off as they need and see fit, ensuring that it’s not disruptive to their work.
• 401(k) Plan: As you invest in yourself and your future, Kasa invests in you too.
• Health Coverage: We’ve invested in comprehensive health insurance options to help when you need it most.
• Other Perks: Qualifying full-time roles are eligible for a wi-fi stipend, cell-phone reimbursement, home office stipend, and more!