Account Director, Analytics

1293 - Account Director, Analytics - DAT

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About OpenMind: A Leading WPP Media Brand

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.  

Role Summary and Impact

OVERVIEW OF ROLE:

The Account Director, Applied Analytics role is here to bridge the gap between Nestlé Clients and the internal practice areas of Analytics. This position plays an integral part in supporting the timely delivery of complex analytical projects, articulating the requirements of different stages and keeping track of progress. 

This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams.

We have a unique opportunity to raise the bar for Analytics across ZEUR, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.

RESPONSIBILITIES:

• Works with OpenMind Analytics Lead to design Analytical projects, both at ZEUR and Global level, for example: 
  • Media Budget Optimization Engine
  • Measurement Framework
  • Attribution Model POV
  • Experimentation Framework
  • Aggregated MMM Analysis

• Keeps track of Analytics Pipeline through Wrike (Project Management Platform), understanding project dependencies and requirements from each stakeholder. Engages with team members and clients to secure a timely delivery of all parts.
• Assists OpenMind Analytics Lead in the documentation of Analytics Best Practices, to be cascaded across ZEUR / Global markets.
• Provides valuable inputs into the design of Analytical Projects.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Bachelor’s degree, prefe