About the role

OVERVIEW:

We’re looking for a Social Content Executive to take ownership of one of our most culturally relevant spaces - Gymshark Lifting.

This isn’t just a content role. This is about owning and growing a page that sits right at the heart of lifting culture. You’ll be responsible for shaping what Gymshark Lifting looks and feels like on Instagram, while identifying opportunities to expand into new and emerging platforms like TikTok.

You’ll live and breathe the world our audience lives in - from understanding the biggest names in lifting (think CBum and beyond) to knowing exactly what content resonates, performs, and goes viral. We’re not just looking for experience - we’re looking for obsession. Someone who is already deep in this space, already creating or consuming the content, and instinctively knows what hits.

If you’re someone who sees content differently, spots trends early, and wants to own a channel with huge cultural influence - this is your opportunity

WHAT YOU'LL BE DOING:

Own and manage the Gymshark Lifting Instagram channel, driving its content, tone, and performance
Create high-impact, platform-native content that connects with the lifting community
Identify opportunities to expand Gymshark Lifting into new platforms (e.g. TikTok)
Stay fully immersed in lifting culture, trends, and key influencers
Develop, shoot, and publish content - reacting quickly to real-time moments
Collaborate with Creative teams to deliver campaign and always-on content
Capture content at events, shoots, and community moments
Track performance and optimise content against engagement and growth KPIs
Build connections with creators and influencers to elevate content output
Act as the go-to expert for your channel - constantly evolving what “great” looks like

WHAT YOU'LL NEED:

Essential Criteria:

1–2 years’ experience in a social media or content role (or strong personal content background)
Proven ability to create engaging content for Instagram
Strong understanding of lifting/fitness culture and its key voices
Awareness of how content translates across Instagram and TikTok
Experience using editing tools (e.g. Premiere Pro, Photoshop or similar)
Strong commercial awareness - you understand what content drives engagement
Comfortable working in a fast-paced, reactive environment
Confident communicator and collaborative team player
Self-starter with a genuine passion for content and culture

CLOSING DATE:

30th June 2026 @ 12:00am

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

Performance-based Bonus opportunity
Funded Healthcare benefit
25 days holiday, additional day for your birthday & Bank Holidays
Contributory Employer pension scheme
Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
Gymshark Employee Discount & long service awards
Access to High Street cashback and discounts
Financial, Physical and Mental Wellbeing Support
Enhanced Family Leave package
Life Assurance

Office location specific benefits include (IQ):

Gym Membership to The Lifting Club (LC)
Onsite lunch provision & coffee bars
EV charge points available

Office location specific benefits include (LDN):

Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

Skills & Tags

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Aplyr's read

Gymshark blends fitness culture with fashion-forward apparel, attracting dynamic individuals passionate about active lifestyles and innovative retail experiences.
Synthesized from recent postings & public sources

What's promising

•Rapid global expansion offers numerous opportunities for career growth.
•Strong brand identity resonates well with fitness enthusiasts worldwide.
•Innovative retail experiences enhance customer engagement and brand loyalty.

What to watch

•High competition in the fitness apparel market may impact growth.
•Limited public information about internal company culture and employee satisfaction.
•Recent focus on retail expansion could strain resources and management.

Why Gymshark

•Direct-to-consumer model allows for competitive pricing and customer feedback integration.
•Strong social media presence drives brand awareness and community engagement.
•Focus on influencer partnerships enhances brand visibility and credibility.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Gymshark

Gymshark

gymshark.com

View company

Gymshark is a fitness apparel and accessories brand that focuses on providing high-quality, stylish, and functional workout clothing for fitness enthusiasts.